PLAINSBORO, N.J. (March 19 , 2014)– Digital Brand Expressions (DBE) announced today that Marc Engelsman, Director of Client Strategy and Analytics, has been elected to the board of SEMPO, the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals in it.”We’re happy to see Marc Engelsman recognized by the SEMPO members for his contributions to the organization and are excited, as members ourselves, to see how Marc’s strategic and analytics expertise will benefit SEMPO with him as a member of the board,” says Veronica Fielding, president of Digital Brand Expressions.
Marc has been an active member in SEMPO ever since he joined Digital Brand Expressions more than seven years ago. He first served on the Marketing Committee and helped lead the update of marketing/member materials. Then he joined the Research Committee and took over the lead role for SEMPO’s Annual State of Search Survey – establishing the partnership with Econsultancy and greatly expanding participation by over 200% in his first year. In 2013, Marc continued evolving the State of Search format by splitting it into two separate surveys – strategic and tactical – while also expanding on capturing agencies’ and advertisers’ perceptions on the role of search as part of an integrated digital marketing mix.
In addition to his search and digital marketing expertise, Marc has 25 years of experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He is a frequent speaker at search and broader marketing conferences including SMX, SES/ClickZ, OMS, Marketing Profs, and Direct Marketing Association, among others. He most recently represented SEMPO at a panel presentation of SEMPO’s Salary Survey Report at SES/ClickZ Chicago in November 2013.
SEMPO is a global non-profit organization serving the search and digital marketing industry and the marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO includes thousands of professionals across 50 countries. The organization’s mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace. For more information or to join the organization, visit http://www.SEMPO.org/.
Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders in social media channels than their competition. Through an integrated suite of analytics-driven, purposeful content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE’s creative and innovative services help ensure its clients are visible on the Web when–and where–people are searching for the solutions they provide. The agency’s clients include well-known brands in the consumer, B2B, healthcare, education and pharmaceuticals industries as well as several national-level not-for-profit organizations.
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