PLAINSBORO, N.J. (May 12 , 2014) – Digital Brand Expressions (DBE) released its fifth Point of View (POV) statement for 2014, this one on the importance of including “negative” keywords when setting up or revamping paid search campaigns.

The POV was developed by Joe Goodlad, Manager of Search and Analytics at DBE.

Shoot us an e-mail at to request this POV.

 helps businesses to be found faster and to engage more actively with their stakeholders on the Web to drive business success. The agency plans, creates, and develops engaging digital properties and interactive marketing programs to help its clients gain competitive advantage. Through an integrated suite of analytics-driven content marketing services, which typically includes earned, owned, and paid storytelling solutions, DBE’s creative, technology, media and analytics teams work together to wow its clients daily.


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  • Media Contact:
  • Marc Engelsman
  • 609-462-3925

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Published On: 05/12/2014 / Categories: POVs & Blogs, Press Releases / Tags: /

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