How-de-do! 😊

We hope your fourth of July was as sparkling as the fireworks! 🎆 Now, it’s time to get down to business. *unclips briefcase and pulls out the latest news*

  • The clock is ticking on TikTok as the FCC requested Google and Apple to remove the app from their stores due to “its pattern of surreptitious data practices.” Google and Apple haven’t responded to the request yet so stay tuned (and maybe hold off on new TikTok initiatives until this has resolved).
  • Hashtag pages are a bit like a library. 📚 Sometimes you’ll find a misshelved book here and there. This AdEspresso article goes over how to keep your hashtag game #onfleek, so you don’t look like a kiddy book in the horror section.
  • 76% of US shoppers search online for reviews and better prices before heading to a store to make a purchase. Not a surprise given the state of the economy, but it’s a reminder that brick and mortar marketers need to up their game in the digital space.
  • Google set new local search ad requirements. See if your industry is affected.

Do Good Spotlight

🌟 #WHATSMYNAME 🌟

On March 29, 2019, Samantha Josephson, a 21-year-old senior at the University of South Carolina, was kidnapped and murdered when she was targeted by a person posing as a rideshare driver. In her memory, her parents created the #WHATSMYNAME foundation to educate others on the importance of rideshare safety so that no other family would have to suffer this kind of loss.

Take a look at their website to get crucial ridesharing safety tips and consider donating to this cause. https://www.whatsmyname.org/

  • Why is a CMO-CFO alliance a crucial piece of the digital transformation puzzle? Connect the dots in this Think with Google article.
  • 🔥 Hot Tips from DBE 🔥 It feels like Google updates its search algorithm like a fashionista changes clothes. Our very own SEO team lead, Marc Engelsman, gives us a refreshing, to-the-point perspective on ever-changing algorithms.

This issue is wrapping up, but no fear! We’ll be back at the same time next week.

Have a happy rest of your shortened week 😎

Natalie

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Published On: 07/06/2022 / Categories: What's Hot Wednesday /

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