Hiya!
Time to turn on the digital marketing thinking caps. We’re getting ready to dive in!
SEO & SAIO
- ChatGPT-4o (o standing for “omni”) rolled out on Monday, and it’s getting closer to the robot assistants we see in the movies. Read a quick summary in The Verge and get the capabilities in the OpenAI ChatGPT-4o blog. Overall, it is faster, understands more (from languages to conversational cues), and is available to free users. Note: Free users still won’t have access to the internet browsing features that are included with ChatGPT Plus subscribers.
- Now consider this other OpenAI news: “OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.” We’ve seen some elements of link citation use with ChatGPT Plus prompt responses. It seems like the difference between free and Plus users will be usage limits. Here is the ChatGPT response to our query regarding its search function.
- Have you been following the US vs. Google antitrust trial? Danny Goodwin covers how the DOJ “hammered Google over search ad price manipulation” in its closing statement with 20 eye-opening slides. Read for yourself and let us know if this changes your attitude and/or investment in Google Ads.
- Here’s a head-scratcher: Search Engine Journal reports “Ex-Google CEO Implies AI Search Will Have No Links.” We’ve all seen how Google prefers to provide answers to queries without links to answers (e.g., the example for “what time is it in california” used in the article). And most of us can trust Google’s response to these simple, fact-oriented questions. But our testing of Gen AI has revealed some gaps in the accuracy of their responses that have not included source citations with links. At a time when expertise, authority, and trust (E-A-T) are touted by Google as helpful content quality signals, we don’t foresee a link-less Google AI search engine anytime soon.
Do Good Spotlight
🌠 Children’s Organ Transplant Association (COTA) 🌠
For over 40 years, COTA has been helping remove the financial barriers to a life-saving transplant by providing fundraising assistance and family support. They have provided over 1,000 families with more than $160 million since 1986. Learn more about their cause: COTA.
Digital Marketing
- LinkedIn and Microsoft partnered to provide a new report on the AI landscape in the workforce. Unsurprisingly, 76% of global knowledge workers are using AI at work – 46% of them started using it in the past 6 months. Also, interesting to note that the top occupations using AI include content writers, graphic designers, and marketing managers. Here’s the Social Media Today overview and the full report on Microsoft.
- Skittles renovated a tiny apartment in NYC and is paying for one lucky raffle winner to live there for a year. If you haven’t seen the pics, you gotta check ‘em out!
DBE Perspective 💬
Our Director of SEO, Marc Engelsman, challenged Google Gemini, ChatGPT Plus, and Perplexity to a write-off… and even the winner had room for improvement.
Dive deeper into the findings, and read the full article: Ranking Gen AI Platforms on What They Know and How They Talk About SAIO.
Thoughts to Take With You… 💞
I was recently given a challenge.
Instead of the traditional “How’s your day going?” I was asked to start with “Tell me about your day.”
The traditional how’s-it-going banter consists of a yes or no answer. However, “tell me about your day” invites room for conversation – for connection. It gives an opportunity to know another on a deeper level. It goes beyond polite greeting and lets the other person know you care.
Try it sometime. You might be surprised with the responses you receive.
Keep on swimming, y’all! 🐟
Natalie
Fishy P.S.
“94% of fish stocks in the US oceanic and gulf waters are not being overfished,” which is an all-time high according to the National Oceanic and Atmospheric Administration! Catch the story in Good News Network.
