Think fast! ⚡

We’ve got a quick quiz to test your knowledge on SEO/SAIO made by our own Marc Engelsman. See how you did in the P.S.!

1. In one of the stories we covered, it was suggested that “Relevance is the new ranking signal” for AI-driven search optimization as AI engines don’t use ranking algorithms like traditional search engines. What acronym did we suggest to include relevance as a content quality rating guideline factor?
a. E-E-A-R-T
b. E-E-A-R-T-H
c. H-E-E-A-R-T
d. OMG, please not another SEO/SAIO acronym

2. What percentage of U.S. Adults say they are “likely” to use an AI tool to comparison shop?
a. 43%
b. 44%
c. 45%
d. I get the picture. Even if I’m wrong, I’m very close and deserve credit.

3. What percentage of AI search traffic comes from desktop users?
a. 90%
b. 70%
c. 50%
d. Who uses desktops anymore?

4. What is “Index Bloat”?
a. When your website is indexed, but it has no views.
b. When your page is indexed, but it has no views.?
c. When your website has duplicate pages indexed.
d. When you get indigestion because your pages aren’t indexed.

5. Google recently rolled out its AI Mode to all U.S. users and announced AI Mode traffic is now being included in Search Console Performance reports. What aspect about the GSC announcement did we have issue with?
a. Follow-up questions within AI Mode will be counted as new queries.
b. Position calculations in AI Mode work the same way as regular Google SERPS.
c. AI Mode traffic is included as part of your search totals and can not be filtered separately.
d. Wait, is it Google AI Mode or Google Al Overviews?

• A new Google Core Update was released on Monday and will take about 3 weeks to complete. We’ll let you know more what we see as we go along!

• SEO data can be used for more than just SEO analysis — it can provide insights into your business, the market, website user experience, and competition.

• Did you know your site can outrank AI Overviews for position 1? In fact, it’s happening 12.4% of the time which is more than a month ago at ~2%. This could be in response to user behavior. If the user finds the link more helpful, that link may start outranking AI Overviews.

• Anthropic, creator of Claude AI, trained its AI on purchased copies of books and a federal judge ruled that it was… (drumroll 🥁) fair use! This sets a precedent for other AI companies looking to make transformative works from purchase content. However… the millions of books they pirated for training is probably not fair use, but that’s for a separate case on another day….

• X is really turning away from its old friend the hashtag. Hashtags are now banned in promoted posts.

• When a coworker threatens to quit if the coffee machine isn’t fixed, no one believes them… just like marketers don’t think TikTok will be banned. Three delayed bans are quite an optimistic sign.

For every therapist in the U.S., there are about 350 people in need of mental health support. With such an inundated system, there has to be another more attainable solution. Give an Hour started by therapists volunteering an hour of their time to support those in need. Now, they work on informing the public with wellness ambassadors and peer-to-peer groups to fill in the gaps. Learn more about them through this video or checkout their website.

Thoughts to Take With You… 💞

As I write this, I’m sitting looking out a window, watching the tree waves in the wind through my peripherals, and wondering why I can’t spew any thoughtful words onto my screen.

Diving further into this thought, I realize we are not supposed to have something to say all the time. Sometimes, the moment is supposed to say something to us. Wrapped up in the cocoon of our own internal world, we forget the outside world is always waving us back to presence.

Have a supercalifragilisticexpialidocious day, y’all!

Natalie

1. c ) H-E-E-A-R-T for Human-Experience-Expertise-Authority-Relevance-Trust. It’s a mouthful so you see why, in this case, the acronym is faster and easier to use.
2. b) 44%. But we suspect the number is even higher today as the poll was conducted in April.
3. Believe it or not, it is a) 90%. It kinda makes sense when you think about mobile user experience and the likely intent of a mobile search.
4. When your page is indexed, but it has no views. Watch the Moz video to learn how to avoid indigestion when this happens.
5. AI Mode traffic is included as part of your search totals and can not be filtered separately. But give yourself credit anyhow as we also have issues with answers a) and b).