Perceptive Marketer: Fake It Until You Make It? AI Search Edition
Howdy, Hold onto your hats — we’ve got some digital marketing news for ya! Can a fake brand win at AI search? Apparently, it can and did… in the first month of an experiment done by SE ...
Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving more total searches, according to Google’s Liz Reid reports in ...
The 4 Elements of AI Search Optimization: A 2026 Framework for AI Brand Visibility & Citations
It’s hard to believe it’s only been 3 years since DBE was one of the first agencies to recognize the marketing opportunities inherent in Search AI Optimization (SAIO) and publish a framework for brands to leverage them. There have ...
Perceptive Marketer: Playing the Same Games with New Names – AI, PPC, & Marketing Roundup
Hey y’all, Here’s your digital marketing roundup with a little mindfulness sprinkled on top! 49% of US AI users say they're likely/very likely to try a different brand if an AI assistant suggests an alternative. This in ...
Perplexity’s Answers to Marketing AI Questions
Recently, I’ve been questioning the role and capabilities of AI in various marketing- and content-related situations. So, I asked Perplexity those questions and am sharing the answers: AI & Departmental Silo Mentality In a post about the still ongoing issue ...
Perceptive Marketer: Is a 90% Accuracy Rate “Good Enough” for AI Overviews? Plus Thoughts on Marketing Strategy
Howdy, It’s high time we discuss what’s going on in digital marketing. Do you think a 90% accuracy rate for Google AI Overviews is good enough? Or do you worry that on any given search you perform ...
