Hi,

I’m Natalie, and you’re watching Disney Chan… JK, it’s better than Disney (IMPO) — it’s Perceptive Marketer.

*tries to trace the Perceptive Marketer logo in air*

[Check the P.S. if you’re confused.]

• “Is AI Search SEO Leaving Bigger Opportunities Behind?” As we’ve mentioned before, YouTube (as it is the second largest search engine) is one of the biggest missed SEO opportunities. We agree with this article’s recommendation, though we think the story misses the full value of this strategy — namely, optimizing your YouTube channel also improves your brand authority and AI Search visibility.

• Schema is not dead. In fact, Google’s John Mueller says it won’t be going away, but it is changing. New structured data elements may be tested while others are being phased out. Keep an eye on the supported structures here.

• Quick Study has knocked it outta the park again with this study on Gen Z and Gen Alpha. The summary: an entire generation cannot be summed up in one marketing audience. Like The Breakfast Club points out, “You see us as you want to see us – in the simplest terms, in the most convenient definitions.” There are niches as there are with any generation. Market research is required to uncover them.

• Having Martech tools is one thing. Actually using them is another. It’s not always about cutting tools… but finding the ones that work for you. Check out these tips in MarketingProfs!

• “How Do Consumers Expect Their Spending to Change Next Year?” is another good question. This easy-to-read graphic using global data from Nielsen IQ shows consumer spending intentions including how many plan to spend in categories ranging from Utilities (+15% spending more) to Out of Home Dining/Eating (-21% spending less).

Delivering 144,000 pounds of surplus food a day to local charities 5 days a week, Forgotten Harvest has been battling food insecurity for over 35 years. They rescue food surpluses from grocery stores, markets, restaurants, and more and send it (for free) to emergency food providers. Learn more about this Detroit-based charity: Forgotten Harvest.

Have you had fun today? Cracked a smile? Giggled?

I hope you have because humor is really good for you.

Here’s some memes on our favorite day of the week to get you started.

Goodbye and good luck on your weekly endeavors!

Natalie

Here’s what I meant in that intro…😁