Perceptive Marketer: LLMs Are Picky Toddlers — You Gotta Know What They Like
Did the title draw you in? I hope so, because that’s my best metaphor for this week' s batch of digital marketing news. LLMs.txt is not about ...
Perceptive Marketer: Losing the Brakes on the AI Industry, Zero-Click Searches, and AI Cloning
Heyo! Digital marketing news waits for no one — let’s get started! Anthropic asked the AI industry to hit the brakes – what does that mean for ...
Perceptive Marketer: Rollouts on Core Updates, Mini-dramas & AI Briefs
Heya, Digital marketing news never stops, so here’s your catch-up! Google’s May Core Update rolled out with significant ranking volatility. There’s no specific guidance with this one, ...
Perceptive Marketer: Google’s Preferred Sources & ChatGPT’s Branded Links Expansion
Howdy, Another day, another digital marketing news flash! Google is expanding its "Preferred Sources" feature from News to AI Overviews and AI Mode responses. This expansion will ...
Perceptive Marketer: Google Updates Galore!
Oh good, you’re here! I gotta catch you up — digital marketing news is moving too quickly to fall behind! Calling my content marketers: we shouldn't be ...
Perceptive Marketer: #Winning in AI Search Through Experiential Content
Y'all ready for this… week’s marketing extravaganza? *commence playing the Space Jam theme by 2 Unlimited* A spoonful of Experience helps the AI content go down. 🎶 ...
Perceptive Marketer: Fake It Until You Make It? AI Search Edition
Howdy, Hold onto your hats — we’ve got some digital marketing news for ya! Can a fake brand win at AI search? Apparently, it can and did… ...
Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving ...
Perceptive Marketer: Playing the Same Games with New Names – AI, PPC, & Marketing Roundup
Hey y’all, Here’s your digital marketing roundup with a little mindfulness sprinkled on top! 49% of US AI users say they're likely/very likely to try a different ...
Perceptive Marketer: Is a 90% Accuracy Rate “Good Enough” for AI Overviews? Plus Thoughts on Marketing Strategy
Howdy, It’s high time we discuss what’s going on in digital marketing. Do you think a 90% accuracy rate for Google AI Overviews is good enough? Or ...
