What Digital Marketers Should Know If Perplexity’s Bid to Buy Chrome Actually Happens – UPDATED
9/4/25 Update: In the first week of September, a Federal judge ruled Google did not have to sell Chrome as part of the resolution to address its antitrust monopoly ruling. The ruling did, however, require Google to share “some ...
Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Perceptive Marketer: Quick Quiz, Back-To-School AI Mode, & Geothermal Love
Welcome to the next quiz edition! Have fun guessing away! 🙂 Quick Quiz ⏲️ 1. A federal judge ruled Anthropic’s use of legally purchased books to train its AI models (including Claude) was… A form of copyright ...
Perceptive Marketer: Core Update Results, Marketing Upskills, & AI Tools
So glad you’re here… We’ve got quite a bit to catch you up on! 🗞️ This just in from Google: Google's AI features (AI Mode, AI Overviews) use the same crawling system as regular Google search, so ...
Perceptive Marketer: AI Max, Relevance Engineering, & SAIO Topics Tool
The time has come… … to catch up on organic search and digital marketing news! Are your SEO and/or PPC reports showing increases in Impressions but drops in Click-Through-Rate (CTR)? Welcome to the world of Google Double Serving. ...
Perceptive Marketer: Pop Quiz, Outranking AI Overviews, & Hashtags in X
Think fast! ⚡ We've got a quick quiz to test your knowledge on SEO/SAIO made by our own Marc Engelsman. See how you did in the P.S.! Quick Quiz ⏲️ 1. In one of the stories we ...
