Perceptive Marketer: Google’s Preferred Sources & ChatGPT’s Branded Links Expansion
Howdy, Another day, another digital marketing news flash! Google is expanding its "Preferred Sources" feature from News to AI Overviews and AI Mode responses. This expansion will allow users to see more links from Preferred Sources they ...
You’ve Got Answers, But What Are the Questions? AI Search Prompt Research Tactics for Smarter Content Strategy
You walk into a crowded room — a soiree of sorts. Around you, the crowd breaks into whispers. It’s people you know and people you’ve yet to meet. You may think they’re talking about your sick get-up or new ...
Perceptive Marketer: Fake It Until You Make It? AI Search Edition
Howdy, Hold onto your hats — we’ve got some digital marketing news for ya! Can a fake brand win at AI search? Apparently, it can and did… in the first month of an experiment done by SE ...
Perplexity’s Answers to Marketing AI Questions
Recently, I’ve been questioning the role and capabilities of AI in various marketing- and content-related situations. So, I asked Perplexity those questions and am sharing the answers: AI & Departmental Silo Mentality In a post about the still ongoing issue ...
Perceptive Marketer: The One Where AI Takes Over the Marketing Department
Hey y’all! Come sit… we’ve got some digital marketing news to talk about. Google Search Console (GSC) has been reporting inflated impression data since May 13, 2025. Clicks and other metrics weren’t impacted, but you should watch ...
Perceptive Marketer: Tracking AI Visibility (for Free and for a Fee) Plus Other Impacts of AI
Hi all! We got your feedback on our LinkedIn poll, so here’s our take on tracking AI Visibility: DBE’s Take: Tracking AI Visibility 🎬 Tracking your visibility on AI platforms takes some sleuthing and, unfortunately, there is not ...
