Perceptive Marketer: Chaos-Causing Spam Updates & Content Creation Degrees
Hiya, We are sooo back and ready to lay out all the hot gossip in digital marketing. Google's September Spam Update took longer than previous updates. It also produced considerable visibility volatility in rank trackers (like AWR) ...
Perceptive Marketer: Trust but Verify with AI, Content, & More
Hey y’all, Digital marketing update coming in 3, 2, 1… 41% of B2B pros start with AI, then validate via traditional search while 35% start with traditional search, then use AI. Either way, it's the classic "trust ...
Perceptive Marketer: AI Citation Conundrums & the Retirement of Max CPC
Hello fellow digital marketers, Got a killer article you want to share? Connect with me on LinkedIn! 🙂 The latest Gemini 3.8 Flash model was buggin’ by not linking or citing sources in AI Mode. It's hard ...
How to Do FAQs the RIGHT Way (Infographic)
FAQs. The acronym always had traction in the digital marketing world. Now in the age of AI, FAQs are all the rage, especially when used to gain visibility on AI platforms. FAQs on a service page. FAQs on their ...
Perceptive Marketer: Google’s Preferred Sources & ChatGPT’s Branded Links Expansion
Howdy, Another day, another digital marketing news flash! Google is expanding its "Preferred Sources" feature from News to AI Overviews and AI Mode responses. This expansion will allow users to see more links from Preferred Sources they ...
You’ve Got Answers, But What Are the Questions? AI Search Prompt Research Tactics for Smarter Content Strategy
You walk into a crowded room — a soiree of sorts. Around you, the crowd breaks into whispers. It’s people you know and people you’ve yet to meet. You may think they’re talking about your sick get-up or new ...
