Perceptive Marketer: Refreshing Evergreen Content, GEO Rush, & Tell Me Without Telling Me
Hi, *Natalie unapologetically slaps a briefcase on the table while simultaneously unclasping the locks and opening the lid with a thwack. She pulls out a stack of neatly stapled articles and slides them across the table toward you.* After ...
Perceptive Marketer: 3-Course Quiz, Content Trends, & Fan-out Queries
Hi all, To whet your Thanksgiving appetite, today’s quiz on recent Perceptive Marketer issues is provided in three courses by our very own VP of SEO/SAIO and Strategy, Marc Engelsman: Marc’s Quick Quiz ⏲️ Appetizers 🥗 1. ...
Niki’s Notes for Compassionate Workplaces July 25, 2024
🧠 I’ve Been Thinking… …about reality and perception. In “7 Habits of Highly Effective People” there’s an image some people see as an old woman’s face, others see as a young woman in a long gown. Both views are ...
Niki’s Notes for Compassionate Workplaces July 18, 2024
🧠 I’ve Been Thinking… …about what constitutes a healthy, respectful, profitable, and productive workplace culture. I think it takes alignment with the principle of 360° respect (everyone shows everyone respect and consideration) by people who are self-aware and aware ...
Niki’s Notes for Compassionate Workplaces July 11, 2024
🧠 I’ve Been Thinking… …how a person can lose one AirPod. You take them out of your ears, you put them in the case, you close the case. Who puts away one and doesn’t notice the other is missing? ...
Niki’s Notes for Compassionate Workplaces June 27, 2024
🧠 I’ve Been Thinking… I get super curious when I meet people whose work lives are very different from mine. And after a series of these interactions last week, I gained a new appreciation for the need for 360° respect ...
