It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to ...
Lose the Media-Buy Mindset to Succeed with Paid Search
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion in worldwide online ad sales, and Amazon morphs into a ...
More Knowledge Graph Control for Websites–Coming Soon or a Tease?
Background on Google Knowledge Graphs In November 2015, Barry Schwartz, CEO of Rusty Brick, reported for SERountable.com that Google was hinting about changes that might enable webmasters to better control, or at least have more influence over, what Google services ...
Digital Brand Expressions Releases Point of View on the Importance of Mobile Searchability for Websites
PLAINSBORO, N.J. (April 23, 2015) – Today, Digital Brand Expressions (DBE) released its fourth Point of View (POV) statement of 2015. The newest POV talks about Google and Bing algorithm changes around mobile device usage and what webmasters can do to ...
Digital Brand Expressions Releases Point of View on Mobile Search
PLAINSBORO, N.J. (January 14, 2015) – Today, Digital Brand Expressions (DBE) released its first Point of View (POV) statement of 2015. The newest POV discusses the importance of considering mobile search in digital strategies as well as offers checklists on what ...
Digital Brand Expressions Releases Point of View on Negative Keyword Advertising
PLAINSBORO, N.J. (May 12 , 2014) – Digital Brand Expressions (DBE) released its fifth Point of View (POV) statement for 2014, this one on the importance of including “negative” keywords when setting up or revamping paid search campaigns. The POV was ...
