search engine optimization

AI Overviews, Becoming Superhuman, & Musical Mischief

By |02/26/2025|

Hey, I heard it through the grapevine that you’re looking for digital marketing news. Hold on, I’m comin’ to give you the deets! Musical Mischief 🎶: I’ve scattered seven soulful song titles throughout this edition of Perceptive Marketer (because, ...

SEO Tool Crash, Insta Hacks, & PMax in 2025

By |01/29/2025|

Howdy, It’s the last week of January, but doesn’t it feel like months have passed since we celebrated the New Year? Digital marketing has been on a wildly-whippy, unpredictable ride so far! Last week during SEO armageddon ...

Sometimes in SEO, “nofollow” Is the Best Approach

By |01/23/2025|

This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like Semrush. SEO-ers raced to figure out workarounds. Some entrepreneurial companies ...