Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC
Hiya, Last week, we ran a LinkedIn Poll. Here’s what our VP Marc Engelsman has to say on the outcome: If Google is AI-first, why is it hiding its own AI Clicks? ChatGPT gets more clicks. AI clicks aren't ...
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google GA4's AI Assistant default channel is visible (yay!) but there is a catch (aww)... or three (boo). Catch 1: It only captures traffic when it ...
Perceptive Marketer: LLMs Are Picky Toddlers — You Gotta Know What They Like
Did the title draw you in? I hope so, because that’s my best metaphor for this week' s batch of digital marketing news. LLMs.txt is not about getting discovered by AI. Google's John Mueller says that LLMs.txt ...
Perceptive Marketer: Google’s Preferred Sources & ChatGPT’s Branded Links Expansion
Howdy, Another day, another digital marketing news flash! Google is expanding its "Preferred Sources" feature from News to AI Overviews and AI Mode responses. This expansion will allow users to see more links from Preferred Sources they ...
Perceptive Marketer: Can We Trust AI in SEO, Writing, & Moderation?
Heyo, I am still in the boat that we can trust AI… with a human babysitter. And the news is constantly reiterating this point. Catch the specifics below. ⬇️ Prompt research: the next layer of SEO and ...
Perceptive Marketer: Social AI Prompts, ChatGPT Ads Update Signup, & Query Visibility
Hi all – Ready yourself for Perceptive Marketer: Friday Edition. 😎 *Commence playing "Oh Yeah" by Yello.* Remember when you could look at the queries that ChatGPT used to generate its response? Well, it looks like ChatGPT ...
