Are you a traditionalist with turkey plans for next week, or are you going in another direction for your Thanksgiving dinner? We are doing both at our house, turkey, roast beef, and lots of veggies for our vegetarian family members. I hope you and your family have a lovely Thanksgiving as we cruise to the end of another year for the record books.

Here’s fuel for your marketing brain, courtesy of the DBE team members who surfaced these stories for you:

  • Heads Up: Meta (Facebook) will be initiating changes that will affect a wide swath of advertiser. From the article:
    • “In a blog post, Meta VP of product marketing for ads Graham Mudd acknowledged that the changes are being made to ‘address feedback from civil rights experts, policymakers, and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available.’”
    • “Between the lines: Mudd notes that the topics Meta is banning are specifically catered to the types of things people engage with on its platform, not their physical characteristics or personal attributes.”
    • “He [Mudd] said the company is committed to helping small businesses, non-profits, and advocacy groups reach their target audiences using tools like geographic targeting, and “lookalike” audiences, or audience segments that can be targeted to people that are likely to have the same types of interests as the banned targeting parameter.”
  • We’ve all heard about the importance of having an integrated, brand-aligned marketing and content strategy. Here’s a slightly different perspective on “achieving your brand goals by organizing your content strategy” with the right tech stack that helps deliver efficiency for distribution and analytics attribution.
  • According to eMarketer, the “triopoly” of Google, Facebook, and Amazon combined will capture 64% of the $211 billion total US digital ad spending this year. Their chart also projects digital ad revenue share through 2023 and shows Amazon continuing to gain mostly at Google’s expense.
  • Apple is becoming a bigger player in digital advertising. Their advertising business more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook, from targeting ads at consumers.
  • In the ‘staying sharp” column, this super smart article from Harvard Business Review, with lots of tips for unlearning, relearning, and co-learning, is a must read if you want to keep honing your career skills.
  • Interesting read from Moz out links as part of Google’s SEO algorithm. Nothing “new” but more data behind assumptions and beliefs optimizers hold dear.

Do Good Spotlight: Rolling Harvest

Are you familiar with Rolling Harvest? Their mission is simple, and they deliver on it: to increase access to donated fresh produce and other healthy foods to area hunger-relief sites that serve the at-risk, food-insecure population by providing local farmers and food producers with free, effective delivery and distribution of their surplus. How amazing is this? If you’re looking for another cause to connect with, this is a great addition. We donated and here are the many ways you and help Rolling Harvest.

Okay, that’s a wrap. We’re taking a break ahead of the holiday next week, so look for our next issue in, dare I say it, December!

In the meantime, Happy Thanksgiving!

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Published On: 11/17/2021 / Categories: What's Hot Wednesday /

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