Well, the Ground Hog saw his shadow and next up is Valentine’s Day. Oh, wait, there’s the other holiday this Sunday: The Super Bowl. So many activities to keep us busy in February. Here are a few stories to keep your digital marketing mind active too:
- Should you accept every connection on LinkedIn? Here’s an article from Social Media Today that can help you decide.
- Majority of Alphabet’s Q4 revenue is from Google Advertising. Probably not a surprise but check out the percentages by company within Alphabet and a comparison with Bing.
- “Radical transparency…in marketing goes beyond finding and resolving problems; it’s a requisite for reliable and sustainable growth.” Read more about the need for internal and external marketing transparency in this article from MarTech.
Do Good Spotlight on: The Stamford Symphony
Our featured not for profit this week is The Stamford (Connecticut) Symphony, suggested by Keith Reynolds. As a leading arts institution in Fairfield County, the Stamford Symphony seeks to provide transformative musical experiences by the finest musicians in its tri-state region. We donated our support, and here’s where you can learn more about the symphony, its programs, and its mission.
- Search Engine Land offers this article on “How Google Uses Artificial Intelligence in Google Search” that captures how Google is currently using AI for understanding language for query, content, and ranking purposes. It offers a good summary on the individual AI enhancements/updates Google has launched since 2015 including RankBrain, Neural Matching, BERT, and MUM. And, in a not so surprising way, “Google said these can all work together, with core updates.”
- Have you noticed a “People Search Next” feature on your latest Google searches? What could this possibly mean to businesses?
- What happened to FLoC and what’s next are two topics covered in this easy read from WordStream about Google’s announcement and what it means.
That’s it for now. Enjoy the rest of the week and the upcoming February fun!