- Bounce rate is back! 🥳 GA4 is adding some classic metrics back to reporting. Check it out, y’all!
- Are you familiar with Google’s Performance Max campaigns? Search Engine Land reports Google has added 4 new features to better leverage these campaigns and the article includes links to descriptions of these campaigns and best practices. As always with Google, there is a caveat reminder that Google’s “recommendations are guidelines, not required fixes.” Truer words have never been spoken.
This edition is aBOAT to end, but we’ll catch ya next time!
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