Heyyooo!

It’s an amazing day to talk about SAIO.

• 90% of AI search traffic comes from desktop. (Are you surprised? I am… but also not.) Why aren’t more referrals coming from mobile devices? It could be the way AI apps operate and show results on the smaller mobile screens. Or it could be a reflection that the intent of the mobile searcher is far more likely to be for quick info than for deeper comparison. They’re all things to consider when choosing your topic clusters for AI optimization.

• We know SEO bolsters brand visibility and authority. “When SEO Can Be A Brand Health Signal” looks at how declines in certain SEO-related metrics can be a harbinger of a brand’s status and performance slippage. Some warning signs can be declines in branded search volume and falling click-through-rates on branded impressions in the SERPs. Our team reports these metrics in our performance dashboards that include filtered Google Search Console data to show both improvements (and sometimes declines) in branded and unbranded search queries’ Impressions, Clicks, CTR, and Position.

• Your page is indexed, but it has no views. Before you drop to your knees and dramatically scream “NOOOOO”, let’s take a breath to figure out what’s happening. It’s called “Index Bloat” meaning there could be one or more technical, cannibalization, low-quality content problems on the page. This Moz Whiteboard explains it well and gives actionable solutions.

• Chatbots are popping up all over the place… it’s hard to keep up! We got you with this Who’s Who in GenAI Chatbots. We’ve even included which ones are targets for Search AI Optimization! (You’re welcome 😁)

• Pepsi vs. Coke. An advertising battle since the late 1890s. After their Pepsi Crashers ad campaign, Pepsi’s latest move is parodying the “Share a Coke” campaign. These recent ads feel like a banter between siblings, which I feel is more natural than most ad campaigns these days.

The Corporation for Supportive Housing (CSH) is dedicated to solving homelessness and improving the lives of vulnerable individuals and families. They offer loans to developers who build new affordable housing and services to help communities save money and time on housing solutions, while advocating for legislative change. Learn more: Corporation for Supportive Housing.

Thoughts to Take With You… 💞

I have a fenced-off garden.

Hopeful veggies and aspiring herbs grow leisurely — with calculated geniality. Beside the raised beds, a conglomeration of native species race to multiply rapidly in between weedings. 

Isn’t it symbolic of life? The unexpected interworks itself amidst carefully tended plans. Neither is more beautiful than the other. To dismiss one would be a great loss. You never know what delightful surprises they may bring.

Happy (almost) summer y’all!

Natalie

🎶 Closing Time. You know the lyrics. You’ve heard the iconic keyboard melody. Did you know the song has a double meaning? Lead singer, Dan Wilson, also wrote it about transitioning into parenthood. It takes on a whole new meaning with that lens. 🙂

P.S. to the P.S. My rock climbing gym when it first opened would play this song at closing time to remind the climbers on the wall what time it was…