Welcome to the next quiz edition!

Have fun guessing away! 🙂

 1. A federal judge ruled Anthropic’s use of legally purchased books to train its AI models (including Claude) was…

1. A form of copyright infringement
2. Fair use
3. Fair use but the company must face a separate trial for pirating millions of books from the internet
4. No different than having a library card

2. Cloudflare launched a new permission-based setting that allows website owners using its platform to block AI bots from collecting their digital content while also offering publishers an opportunity to monetize their content. What is this service being called?

1. CAP – Cloud AI Protection
2. Click B-AI-T
3. Pay Per Crawl
4. I don’t care what it’s called so long as it doesn’t stop me from using ChatGPT.

3. Pick the 3 acronyms below that are deemed important elements of Google’s Core Web Vitals? Bonus points if you know what each acronym stands for.

1. CLS
2. INP
3. LCP
4. TMI

4. Which of the following findings came from Conductor’s July AI Overview Analysis:

1. Only 18% of searches generated an AI Overview.
2. 61% of AI Overviews occur on desktop devices.
3. The IT Services industry drove the highest percentage of AI Overviews at 38%.
4. I don’t care because I’m using AI Mode now anyhow.

5. Google’s latest policies for Google Ads serving and Google Analytics/Google Search Console data melding of SERPs, AI Overviews, and AI Mode have wreaked havoc on the value of traditional reporting KPI metrics like Impressions and Click-Through-Rate (CTR). What is the name of DBE’s blog post providing insight on this issue:

1. Google’s Data Double Dipping
2. Google’s Data Double Whammies
3. Google’s Data Double Trouble
4. Google’s Data Double Entendre

• Wondering if SEO is worth the investment given how AI is changing the search landscape? Read this column from Search Engine Journal before making any drastic cuts! Spoiler alert: The answer is yes, especially when you consider the brand visibility and reputation value that influences AI search engines in addition to driving relevant traffic to your website.

• 📣 Give me an E. Give me an E, an A, and a T. What’s that spell? EEAT! You have heard us talk about the E-E-A-T framework for generating relevant, user-friendly content. Here’s an article that reinforces that E-E-A-T is all about building user trust.

• Discover some new AI Mode features “for the back-to-school season.” Use examples it provides include:
  • uploading PDF slides from a lecture and asking follow-up questions;
  • making a study plan for the Canvas feature;
  • getting real-time help with Search Live; and
  • search what you see while browsing via Lens in Chrome and AI Mode.
  • And, of course, the blog ends with a plug for “exploring more tips for the upcoming school year, like help with back to school shopping.”

• “Do it for the Vine!” Do you remember the short-video app and forerunner to TikTok? Now, Elon Musk is teasing that Vine will be brought back but with AI videos. It would most likely exist within the X app. I feel like this announcement is evoking the nostalgia of the long-gone app but morphing it in a way no one really wants.

Geothermal energy. Ever heard of it? It’s about using the heat in the Earth’s core for renewable, sustainable energy. The issues are 1. Creating maps for the best places to access this heat and 2. Supporting funding. Project Innerspace is pushing this effort forward by “facilitating the rapid transfer of resources, technologies, and know-how from the oil and gas industry toward geothermal energy production.”

🎵🌍 What happens when you put science and music nerds together? Their anthem. 🤘

Willow trees have short lives compared to other trees.

Their lovely draping tree’s lifespan is around 30 years. Most species shoot up and fade out quickly.

Willow trees are a reminder to enjoy the beauty of the moment, because no moment lasts forever. 🌳

Best Wishes,

Natalie

1: 3. Fair use but the company must face a separate trial for pirating millions of books from the internet. And the issue of copyright infringement is also still unresolved.

2: 3. Pay Per Crawl. Let’s just hope they don’t start to shorten it to PPC. We already have a separate use for that acronym.

3: 1. CLS for Cumulative Layout Shift; 2. INP for Interaction to Next Paint; and 3. LCP for Largest Contentful Paint. See the infographic!

4: It was a trick question. 1. Only 18% of searches generated an AI Overview; 2. 61% of AI Overviews occur on desktop devices; and 3. The IT Services industry drove the highest percentage of AI Overviews at 38% were all cited findings from Conductor’s AI Overview Analysis. We would also accept 4. I don’t care because I’m using AI Mode now anyhow as an answer even if it wasn’t cited in the analysis. Conductor Analysis.

5: Though both 1. Google’s Data Double Dipping and 3. Google’s Data Double Trouble are appropriate titles for the blog, we decided to double down on B. Google’s Data Double Whammies.

🎶”Our love is geothermal”…. Oh you don’t know what I’m singing? Guess you missed Project Interspace’s anthem!