Greetings 👋

Time for your favorite digital marketing newsletter – let’s dive in!

• NEWS ALERT ⚠️ Perplexity offered to buy Google’s Chrome browser for $34.5 billion. What would that mean to you, me and the rest of the digital marketing realm? Our VP of SEO & and SAIO, Marc Engelsman, (with Perplexity AI’s assistance) covers it nicely in this POV: What Digital Marketers Should Know If Perplexity’s Bid to Buy Chrome Actually Happens.

• You know Google personalizes your search results based on prior searches and your click behavior, right? Now comes news that Google Gemini is going to personalize results based on past chats (past chats, say that 3x fast). And it’s not just Gemini personalizing chat results. DBE’s own research identified this issue with ChatGPT/Search results and Perplexity results well before the Google Gemini announcement. Want to have a more objective view of what others may see when prompting a chatbot? Use Perplexity’s incognito mode or the temporary chat mode available on ChatGPT and Gemini. Or you could just log out…

• Search Engine Land recently published An SEO Guide To Understanding E-E-A-T. I know what you’re thinking — we’re talking about E-E-A-T… again? Yes, we are and, truthfully, the 35-minute read doesn’t cover much we haven’t. But it does have some graphics that nicely capture important elements of each of the Experience – Expertise – Authority – Trust ranking guidelines. Plus, it does confirm that “E-E-A-T matters more than ever” as “Demonstrating strong E-E-A-T is how you rank on Google and gain citations in AI-generated content.” So maybe bookmark the link for when you have time to dive deeper into E-E-A-T.

• Want to add AI to your business processes? It starts with people, not just technology. People need to be curious, understand their workflows considerably, and connect as teams. From there, it’s one step at a time. Good luck, AI padawans!

• Writing content sometime soon? Here is a list of AI writing tools from MarketingTech.

The Autism Housing Network provides residences with supportive housing options conducive for autistic adults and others with I/DD to achieve their highest level of independence. With a new residence set to open in Red Bank, NJ in 2027, this project really hits close to home for our NJ-based company. 🙂

Discover more and donate to the Autism Housing Network.

I believe all arguments could be solved with better communication.

No, people don’t have to agree. Life would be so flat if everyone did.

Listening and acknowledging the other side is where most disagreements fall short. If emotions make it too hard to do that, stepping back and resuming later can help.

It’s all simple steps, but as humans we need to be reminded that simple does not always equal easy. Handling disagreements is a skill we all must practice.

Sending productivity and positivity your way!

Natalie

This email was approved by the office dogs… although Reya had some ruff-ervations. (She said bringing up E-E-A-T made her too hungry to read the rest.)