Hey friends,

Let’s jump into the digital marketing extravaganza!

• This article flips the coin on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), saying only 2.1% of ChatGPT queries are related to purchasable products. AI platforms are a way people research and learn. Yes, ecommerce is an end goal, but now AEO/GEO/SAIO is an awareness play, a competitive advantage as AI platforms gain popularity. Like billboards and magazine ads, you’re putting your brand out there without full, 360-degree knowledge of how it’s working for you.

• Look up! Was that a comet? 🌠 No, not the viral 3I/Atlas comet, but Perplexity’s Comet browser. Responding to the previous bullet, more people shopping on AI is closer than you think.

• Google’s VP of Search, Elizabeth Reid, recently spoke with The Economic Times about AI, Search, SEO, and more. Here are a couple of quotes from Search Engine Roundtable’s coverage that offer perspective on how AI and Google Search complement each other:
  • “Publishers should focus on creating high-quality, detailed content that offers a unique perspective rather than shallow, manufactured content. Since users are getting quick facts from AI Overviews, they’ll click on links to go deeper, so the goal is to optimize for a great user experience on the landing page.”
  • “Liz states that LLMs and Google Search can coexist and grow together. She notes that many people use LLMs and then come to Google to fact-check the information, which contributes to overall growth in searches. Google also aims to match key features like conversational context and personalization.”

• Let’s dive into more discussions on the role of SEO for increasing brand visibility.… Search Engine Journal talked about the Experience part of E-E-A-T as an important element in building brand authority and visibility. It also notes that 34.8% of people surveyed (in its annual State of Search Survey) answered the “What are your most improved outcomes?” by saying “brand visibility had increased.” We bet this won’t be the last time you hear about this….

• • …because here’s an article from Econsultancy that reinforces both concepts above: how AI searches lead to Google searches and how your content should align accordingly and how “brand visibility is the ‘new version of ranking on page one.'”

• YouTube is continuing to dominate AI citations over other video platforms. If YouTube is in your marketing plan, make sure to optimize your videos for SEO. Tools like Google Keyword Planner and TubeBuddy can help find the best keywords.

• Meta using your chats with its AI to hypertarget ads? Sounds about right on target for a  company that makes its money from ads and data. We should go in with the mindset that nothing on Meta is truly private.

• Threads on track to exceed X usage? That’s what Similarweb is seeing.

“… We’re not just talking about mental health when there’s a crisis, we’re talking about mental health everyday,” Alison Malmon, Founder & Executive Director of Active Minds.

Originally named “Open Minds,” the organization was created to spread the word that seeking mental health help is a sign of strength, not shame. Now 20 years later, Active Minds has chapters on over 1,000 campuses and communities. Their goal is to support young adult mental health and create change for future generations: Active Minds.

Have you been outside today?

If you answered:

• Not yet. ➡️ Go outside!
• Yeah, a little while ago. ➡️ Sweeeeet – you should do it again.
• Why, Natalie, I’m outside right now, breathing in the lovely fresh air. ➡️ Woohoo – you should stay there!

We all need a bit more nature in our lives. 🍃 🙂

You’re pretty awesome… just sayin’!

Natalie

Found some fun soup recipes in my position as head chef a mi casa. Here are the faves:

• Wild Mushroom Soup: If you crave savory mushrooms, start here. 🍄
• Chicken Shaksuka: Is shaksuka really soup? My response.
• Butternut Squash Curry: Cauliflower, squash, and coconut milk? Nom Nom. 😋
• Pumpkin Soup: What is it about the orange food that makes them so sweet? Bell peppers, pumpkin, sweet potatoes, carrots… my mouth is watering! Anyway, it’s pumpkin season, y’all. 🎃
• Tahini Ramen Jars: So easy I could cry (joyful, umami-flavored tears). 🍜
  • Looking for vegan meals on a budget? Check out Plant You Scrappy Cooking!