Howdy,

The NEW Perceptive Marketer newsletter awaits your subscription with bated breath. Don’t forget to sign up so we can stay up-to-date on this digital marketing crazy train!

• We know and love Google’s ranking principles of E-E-A-T, but it’s abstract. You can’t sprinkle E-E-A-T on your site like salt — it’s more mathematically nuanced than that, as Ryan Jones explains. E-E-A-T is more of a “blueprint for human behavior” that algorithms are trying to live up to.

• Google queries are getting longer… around 3x times longer in fact! As Google can now answer questions directly, the line between traditional query and full-out prompt is getting quite blurry. People are searching for human perspectives to make decisions. Further proof that your content needs to highlight targeted, human-led answers.

• Ads in Google AI Mode — they are here and they’re expanding. You may have seen them here in the US, but now they’re adding “multiturn ads that can appear deeper in AI Mode chats during follow-up queries”. Here’s SEL’s coverage on the expansion and their launch article.

• Human social behavior is complex (obvi), and emojis are soaking up a bit of that intricacy. Like a brand hopping on a trend can give us the ick, some emojis have that effect. Content Strategist Stephanie Young reminds us to check how our emojis appear from accessibility, cultural, and platform perspectives.

• Instagram is offering creators up to $500,000 to post long-form content. This seems like a not-fully-formed effort to compete with YouTube’s partner and revenue sharing programs. Once the promotional hype dies down, there needs to be another program in place to keep users and creators there.

Sightsavers’ vision is “a world where no one is blind from avoidable causes and where people with disabilities can participate equally in society.” This organization works in 30+ countries treating eye conditions like cataracts, improving local health and wellness services, and advocating for rights of people with disabilities. Learn more about them and how you can help: Sightsavers. 

It’s been a pleasure being your host on this email newsletter. I’ll see you on LinkedIn!

Natalie

It’s 10:56 pm. You’d prefer to be snuggled up in the pillowy masses of your sheets, yet you are so excited to be out on the town with your long-distance bestie.

It’s 6:27 am. Icy wind bites through your jacket on the way out the door for a much-needed morning bike ride.

It’s 1:06 pm. You’re baking like a sourdough on the bleachers, but the game is too good to duck into the shade.

These situations have their inconveniences, yes, but the reward is enough to keep you there. 

Yes, you can be tired but still want to be with your friend. Shivering but love the freedom of biking in the morning. Sizzling in the sun as your sport teams’ fervent supporter.

Later, you’ll reminisce about the fun even with those inconveniences. 

You made a choice to do those things, so enjoy the moment for what it is. The imperfections make them memorable.