Hey y’all!
3, 2, 1…
Let’s jump into the digital marketing fun!
SEO & SAIO 🔍
- Search Engine Roundtable’s June 2025 Google Webmaster Report recaps Google Search related news from the past month. Don’t be misled by “Webmaster” as the article links are grouped by topics including Google Ranking & Volatility, Google AI, Google Search Console, Google SEO, Google Business Profiles, and more. We covered a number of these topics in May issues of Perspective Marketer, but here are a few links to stories about AI Mode worth highlighting:
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- About 45% of 276 SEOs polled said AI Mode left them “Scared out of my mind”. A week later, another poll asked how they felt about AI Mode and planned to move forward. Forty-two percent felt “Good: lots to change but ready”. DBE did not participate in the polls, but our AI Mode testing has us feeling confident our SAIO strategies will gain visibility in AI Mode, similar to how they have with ChatGPT and Perplexity.
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- We’ve got some good news for you (🎉): Google AI Mode Reporting is now coming to Google Search Console. AI Overviews visibility and clicks have been difficult to report. There are still questions on what this reporting will look like and how much information will be provided. Stay tuned.
- 44% of U.S. Adults are “likely” to use an AI tool to comparison shop. This is further evidence that AI search/answer engines should be factored as another stop along the customer journey and targeted for optimization accordingly.
- As we transition into GEO/SAIO/AIO territory, Duane Forrester in this SEL article predicts what may become our GenAI KPIs. Some interesting ones include…
- Chunk retrieval frequency – “How often a modular content is retrieved in response to prompts”
- Zero-click surface presence – “Your appearance in systems that don’t require links to deliver answers.”
- Attribution rate in AI outputs – “How often your brand/site is cited in AI answers.”
All these terms are up for debate. It will depend on what measurement tools come out first. Then, we can base our KPIs off of that.
Digital Marketing 📢
- As a brand, using cleared music in social media posts should be a top priority. Then, you have to make sure each track is cleared across platforms. This Marketing Brew article suggests to balance trendiness and uniqueness. “While hopping on trendy music may get brand content in front of more eyeballs, it can also dilute the branding effectiveness of a song.” There’s no clear path, so social marketers trailblaze until they find what works.
Do Good Spotlight 🌠
It’s Pride Month, so we’re celebrating love! The It Gets Better Project works to “uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe.” You may have heard about them through their TikTok campaigns, especially their “50 States. 50 Grants. 5,000 Voices.” initiative where they give students money to improve LGBTQ+ youth programs in their schools. Check them out, and learn more: It Gets Better Project.
Thoughts to Take With You… 💞
You can’t know everything. (Duh.)
The road from “not knowing” to “knowing” can be tumultuous and terribly frustrating.
We need to build up our frustration tolerance to grow. Learn more in this video of Dr. Becky’s lecture at Duke University. (Thanks, Niki for sharing!)
I’ll leave you with this quote (and give you 10 points if you can guess where it’s from — check the P.S. for the answer):
“You are the most talented, most interesting, and most extraordinary person in the universe. And you are capable of amazing things.”
Stay amazing,
Natalie
