Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console data could tell or, rather, foretell, a story of declining ...
Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
SEO & SAIO Should Come Together (Right Now)
Various interpretations of the Beatles’ “Come Together” suggest it was written at a time of tension between the band members to unite them on the path forward. It came to mind after recent stories featured in our Perspective Marketer ...
Sometimes in SEO, “nofollow” Is the Best Approach
This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like Semrush. SEO-ers raced to figure out workarounds. Some entrepreneurial companies ...
