The Effectiveness of Facebook Advertising
Situation Review A recent NPR (National Public Radio) segment explored questions that marketers have been raising regarding the effectiveness of Facebook as an advertising platform. Because the nature of social media as a marketing tool is interest based rather than intent based, ...
Digital Brand Expressions Announces Marc Engelsman Re-Elected to SEMPO Board
PRINCETON, N.J. (July 19, 2018)– Digital Brand Expressions (DBE) announced today that Marc Engelsman, Vice President of Client Strategy and Analytics, has been re-elected to the board of SEMPO, the largest nonprofit trade organization in the world for search engine ...
It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of paid search (Google AdWords in particular, though it applies to ...
Digital Brand Expressions Announces New Client: Music Together Worldwide
Princeton, NJ (April 18, 2018)—Digital Brand Expressions, L.L.C. (DBE) announced today Music Together Worldwide, a globally recognized company that helps parents integrate music into everyday family life with music and movement parent/child classes, has retained DBE as its digital marketing agency. ...
Digital Brand Expressions Announces New Business Unit: OWLTHENA
Princeton, NJ (April 10)—Digital Brand Expressions (DBE) announced today the launch of a new service for business owners, called Owlthena. The new service creates an entirely new business category — expert listening services designed specifically for the needs of today’s ...
Marc Engelsman to Speak at Digital Summit Atlanta
Princeton, NJ (March 6, 2018)— Digital Brand Expressions (DBE) announced today that its Vice President of Strategy and Analytics, Marc Engelsman, is speaking at Digital Summit in Atlanta, Georgia on May 22– 23, 2018. Digital Summit is a national conference where ...
