Commonthread Retains Digital Brand Expressions As Its Digital Marketing Agency
PRINCETON, N.J. (August 4, 2016) – Today, Digital Brand Expressions (DBE) announced it has been retained DOLLFUS-MIEG & Compagnie, or DMC, the legendary maker of the highest quality yarns and threads available in the world, to provide digital marketing services for its ...
Visualizing Your Brand: 5 Do’s of Instagram
It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users are currently using the social platform, compared to only 17% ...
Social Media in the News Industry
By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A child falling into a gorilla cage at the Cincinnati Zoo. ...
Data Attribution for Integrated Digital Marketing ROI – Harder Than It Looks
Question: What’s the one thing you often hear senior executives say about digital marketing that’s both true and false at the same time? Answer: That it’s easily measurable for ROI. How is that both true and false? The true part: ...
The Importance of Integrated Marketing
By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for channels is a good practice, these numbers should not be ...
DBE’s President Quoted in Chief Executive Magazine
PRINCETON, N.J. (May 13, 2016) –Today, Digital Brand Expressions (DBE) shares that President & CEO Veronica “Niki” Fielding has been quoted in a Chief Executive Magazine featuring businesswomen sharing what skills from motherhood they have applied to be successful in business or ...
