Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
SEO & SAIO Should Come Together (Right Now)
Various interpretations of the Beatles’ “Come Together” suggest it was written at a time of tension between the band members to unite them on the path forward. It came to mind after recent stories featured in our Perspective Marketer ...
Sometimes in SEO, “nofollow” Is the Best Approach
This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like Semrush. SEO-ers raced to figure out workarounds. Some entrepreneurial companies ...
2025 Hashtag Strategy: Are They Relevant?
As social platforms get smarter, many of them have stated that hashtags are not needed to distinguish the content of posts. For some users, hashtags continue to be a method for discovering useful posts. However, as social platform algorithms improve ...
🎥 SEO Strategy for 2025 (Plus How to Get Web Traffic from GenAI Responses with SAIO)
Nat: It’s been a whirlwind for SEO marketers this year. As we take a look back on some key events in 2024, we’re also going to look forward to the future of SEO strategy in 2025. How can ...
