What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine industry was struggling with what to call this newfangled thing. It didn’t help that the new AI platforms kept changing how they referred to themselves. ...
Measuring Search Marketing Success in the AI Age
Two questions on digital marketers’ minds these days are: “What is the impact of AI platforms on my organic search and paid search success metrics?” “What metrics should I be focused on to show digital marketing success moving forward?” ...
Ch-ch-chAInges… As AI Search Rapidly Evolves in 2025
Can you believe we’ve reached the end of the 3rd Quarter 2025? January seems both long ago and yesterday at the same time, especially in the ever-changing world of SEO/SAIO. Here’s a month-by-month recap of some of the industry’s key ...
Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console data could tell or, rather, foretell, a story of declining ...
Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
