Perplexity’s Answers to Marketing AI Questions
Recently, I’ve been questioning the role and capabilities of AI in various marketing- and content-related situations. So, I asked Perplexity those questions and am sharing the answers: AI & Departmental Silo Mentality In a post about the still ongoing issue ...
🎥 2026 SEO Strategy: What We’ve Learned & Where We’re Going
Nat: When AI citations and clicks are coveted and search engine rankings are constantly fluctuating, what do you need to know to keep your site optimized? From new acronyms to helpful tools to AI opt-out options, Marc Engelsman, our ...
Social SEO in 2026: Why It Matters & How to Implement It
“TikTok made me buy it.” “I found it on Reels.” When you ask your buddy where they got that portable blender, you might expect one of the replies above. Whether found in their feed or through a quick search, your ...
SEO & SAIO Visibility Hacks (And When They May Not Work For You)
You may be here because the last “get backlinks quick” blog you read felt a little… off. Many SEO “hacks” for gaining domain authority or inbound links for your website are increasingly getting punished by Google Core/Spam Updates, especially ...
SEO Analytics Treasure Hunt: Tracking The Hidden Value of Your Organic Search Traffic
How’s this for a click-bait headline? “Google Analytics is lying about your organic traffic and it’s been doing it for ages.” We bit and clicked as, after all, it is germane to our core business. The reported lie is ...
What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine industry was struggling with what to call this newfangled thing. It didn’t help that the new AI platforms kept changing how they referred to themselves. ...
