Perceptive Marketer: Microsoft AIO, Fragmented Search Journey, & 4Ms of Marketing Plans
Today’s the day! The sun is shining! The digital marketing news is here! Microsoft caught onto the SAIO trend and released a blog: "Optimizing Your Content for Inclusion in AI Search Answers." Their POV for (S)AIO success ...
Perceptive Marketer: Perplexing Comets, Google EEATing Up Experience, & Threads Domination
Hey friends, Let’s jump into the digital marketing extravaganza! This article flips the coin on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), saying only 2.1% of ChatGPT queries are related to purchasable products. AI platforms ...
Perceptive Marketer: Jeopardy, Influencer Vetting, & Your Brand Meaning
Hiya! Thanks for stopping by. Test your knowledge and gain insight on the digital marketing industry’s hullabaloo. Perceptive Marketer Jeopardy ⏲️ We give you the category and clue/answer — you choose the question!1. Category: SAIO for 100 pointsClue: ...
Perceptive Marketer: SEO 2026, Anti-Scraping Analysts, & A/B Testing YouTube Titles
Holla! Time to shimmy into this week’s digital marketing news! Based on a survey of 371 professionals in 52 countries, the State of SEO 2026 report covers what's working in SEO today and where the industry is ...
Perceptive Marketer: Quiz Time! Plus, Ads Gone Awry & Own Your Email
Is this thing on? *taps microphone* 🎤 It is? Fantastic! We’ve got some digital marketing to cover, so hold onto your hats (and I know you’ve got a lot of them if you’re in marketing like me)! Let’s start ...
Perceptive Marketer: B2B Lead Qual, Meta Whistleblowing, & ChatGPT Referral Traffic
Hey y’all, I’m fresh back from the digital marketing grapevine — here’s what I got for ya! It's funny how the universe sends the same message twice — this time about B2B sales leads. The first story: ...
