Perceptive Marketer: B2B Lead Qual, Meta Whistleblowing, & ChatGPT Referral Traffic
Hey y’all, I’m fresh back from the digital marketing grapevine — here’s what I got for ya! It's funny how the universe sends the same message twice — this time about B2B sales leads. The first story: ...
Perceptive Marketer: Perplexity’s Offer for Chrome, Personalized AI Results, & E-E-A-T This SEO Guide
Greetings 👋 Time for your favorite digital marketing newsletter – let’s dive in! NEWS ALERT ⚠️ Perplexity offered to buy Google’s Chrome browser for $34.5 billion. What would that mean to you, me and the rest of ...
What Digital Marketers Should Know If Perplexity’s Bid to Buy Chrome Actually Happens
If you are reading this, you no doubt heard the news about Perplexity’s offer to buy Google’s Chrome browser for $34.5 billion dollars. Google hasn’t responded to the bid and initial reactions from industry sources say it is unlikely ...
Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Perceptive Marketer: Quick Quiz, Back-To-School AI Mode, & Geothermal Love
Welcome to the next quiz edition! Have fun guessing away! 🙂 Quick Quiz ⏲️ 1. A federal judge ruled Anthropic’s use of legally purchased books to train its AI models (including Claude) was… A form of copyright ...
Perceptive Marketer: Core Update Results, Marketing Upskills, & AI Tools
So glad you’re here… We’ve got quite a bit to catch you up on! 🗞️ This just in from Google: Google's AI features (AI Mode, AI Overviews) use the same crawling system as regular Google search, so ...
