Perceptive Marketer: Demonstrating Marketing & AI’s Impact
Heya, Summer’s flying at us fast and so is the digital marketing news! While we agree with the synchronicity strategy of looking at SEO and SAIO optimization as interrelated in this "keyword research meets prompt research" story, ...
Perceptive Marketer: Synthetic Competitors & Antisocial Social Media
Welcome! FAQs are all the rage… Don’t let your website FAQs become an eyebrow-crunching, cringe fest. Follow our tips instead. 🙂 (I know — we’re leaving you hanging. #sorrynotsorry) See the full article & infographic! “Your ...
Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC
Hiya, Last week, we ran a LinkedIn Poll. Here’s what our VP Marc Engelsman has to say on the outcome: If Google is AI-first, why is it hiding its own AI Clicks? ChatGPT gets more clicks. AI clicks aren't ...
Perceptive Marketer: Good and Not-So-Good Tips for Gaining Brand Visibility
Hey y’all, It was hot and stormy out by the Jersey Shore this weekend. Let’s chill out with a cool quick quiz from our very own VP, Marc! Quick Quiz ⏲️ 1. Google made many AI-related announcements ...
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google GA4's AI Assistant default channel is visible (yay!) but there is a catch (aww)... or three (boo). Catch 1: It only captures traffic when it ...
Perceptive Marketer: LLMs Are Picky Toddlers — You Gotta Know What They Like
Did the title draw you in? I hope so, because that’s my best metaphor for this week' s batch of digital marketing news. LLMs.txt is not about getting discovered by AI. Google's John Mueller says that LLMs.txt ...
