Perceptive Marketer: Refreshing Evergreen Content, GEO Rush, & Tell Me Without Telling Me
Hi, *Natalie unapologetically slaps a briefcase on the table while simultaneously unclasping the locks and opening the lid with a thwack. She pulls out a stack of neatly stapled articles and slides them across the table toward you.* After ...
What’s in a Name? That Which We Call SAIO by Any Other Name Would Smell as Sweet Success.
When we launched our AI optimization strategy over 2½ years ago, the search engine industry was struggling with what to call this newfangled thing. It didn’t help that the new AI platforms kept changing how they referred to themselves. ...
Perceptive Marketer: 3-Course Quiz, Content Trends, & Fan-out Queries
Hi all, To whet your Thanksgiving appetite, today’s quiz on recent Perceptive Marketer issues is provided in three courses by our very own VP of SEO/SAIO and Strategy, Marc Engelsman: Marc’s Quick Quiz ⏲️ Appetizers 🥗 1. ...
Perceptive Marketer: Perplexing Comets, Google EEATing Up Experience, & Threads Domination
Hey friends, Let’s jump into the digital marketing extravaganza! This article flips the coin on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), saying only 2.1% of ChatGPT queries are related to purchasable products. AI platforms ...
Ch-ch-chAInges… As AI Search Rapidly Evolves in 2025
Can you believe we’ve reached the end of the 3rd Quarter 2025? January seems both long ago and yesterday at the same time, especially in the ever-changing world of SEO/SAIO. Here’s a month-by-month recap of some of the industry’s key ...
Perceptive Marketer: Jeopardy, Influencer Vetting, & Your Brand Meaning
Hiya! Thanks for stopping by. Test your knowledge and gain insight on the digital marketing industry’s hullabaloo. Perceptive Marketer Jeopardy ⏲️ We give you the category and clue/answer — you choose the question!1. Category: SAIO for 100 pointsClue: ...
