Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Low-Quality Content, LinkedIn Video Tips, Are We Judging Bing Too Harshly?
Howdy, Welcome to the digital marketing rodeo where we lasso up only the best news for ya! While we will never know all the criteria and weightings for Google’s ranking algorithm, we continue to be grateful for ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
Perceptive Marketer: Google’s Necessary Evil, Social Media News, & Design Skills For Non-Designers
Howdy, What’s goin’ on in digital marketing? Well, let me tell you.… ⌛Quiz: What’s considered a “necessary evil” at Google? An ex-Google exec said that it’s sending Google users to other web publishers, and from the decisions ...
Podcast Link-Building, Content Decay Prevention, & Questionable Data Usage
Howdy, Welcome to your favorite part of the week! (Well, one of your favorite parts of the week.) Let’s dive into the digital marketing extravaganza. Podcasts… for link building – can it be true? You betcha! In ...
Branding in AI, Tree Sweat, & Google Gen AI Paid Plans
Hiya! How are you doing, friends? I hope you’re ready for some digital marketing news – let’s get started! Fast Company is apparently seeing the same things we are. In their last AI Decoded newsletter, they discussed ...
