Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
Perceptive Marketer: AI Max, Relevance Engineering, & SAIO Topics Tool
The time has come… … to catch up on organic search and digital marketing news! Are your SEO and/or PPC reports showing increases in Impressions but drops in Click-Through-Rate (CTR)? Welcome to the world of Google Double Serving. ...
Perceptive Marketer: Search Spam-Blocking, Unlockable Reels, & AI Search Traffic
Don’t ask me how I got here.... Today is National Buttermilk Biscuit Day… and Bond with Your Dog Day… and National Dance Like a Chicken Day. Needless to say, I’m honored you took time from eating biscuits and chicken ...
Perceptive Marketer: The One Where You Will Ask Yourself if Every News Story is About Google
Welcome back! I know you missed us last week * tear 🥹*. In recompense, we’ve got extra digital marketing tea for you to sip on this week! ⚖️ The DOJ ruled that Google operated an “illegal monopoly ...
Ads in AI, 2024 Marketing Challenges, & TikTok on TV
Greetings! You're traveling through another dimension – a dimension not only of digital marketing but of mindfulness. A journey into a wondrous land whose boundaries are that of imagination. Next stop: Perceptive Marketer! Yes, we changed our name. ...
Spring 2024 Rains Ads On Gen AI Results!
Ah, the good old days of 2023 when AI chatbots provided those pristine results to our search queries. The pages were so clean and the citations – so clear. It was like the first beautiful day of spring when ...
