AI Legislation, YouTube Content Targeting, & Marketing Monsters
Happy mid-week! Where I am, the neighbors really deck out their homes for Halloween. Two-story skeletons. Spiderwebs encasing porches. Even a sharkhead snacking on an unfortunate swimmer. The creativity is astounding! I could go on a mini-rave about this season, ...
Wayback Machine, the Long and Winding ROAS, & 4 GA4 Tips
Good morning ☀ It’s that time of week again. We’re eager to share the latest digital marketing tea…. Hope you’re ready because it’s here, and it’s piping hot! ☕ POP-UP. FLASH SALE. NEWSLETTER SIGNUP. All these pop-ups on your ...
Privy to Privacy, YMYL, & Creepy Ads
Greetings! Get this: “Septem” means “seven” in Latin, and it was the seventh month in the Roman calendar. Now, why September became the 9th month of our calendar is beyond me 🤷♀️.… But back to business, we have an ...
Helpful Content Update, Media Talent Crisis, & Outlook Ads
Hello from the outside 🌞🎶 Trying to get all your outside activities squeezed into the summertime is always difficult. But, as Adele sings, at least we can say that we've tried! This summer flew by. (I’m still trying to ...
TikTok CopyCats, Takin’ It to the (Performance) Max, & Delayed Cookie Demise
Hello out there 👋😄 Let’s jump right in.… We have a lot to cover! TikTok CopyCats: 🎶🐱 Facebook is sunsetting its original platform model for a TikTok-esque algorithm that sorts content based on the preferences of strangers worldwide. Will this ...
DBE Renews Google Partner Status
Princeton, NJ (July 1, 2022)—Google has certified Digital Brand Expressions, L.L.C. (DBE) has achieved the requirements to maintain its Google Partner badge status. The company continues to provide goal-surpassing paid search services on Google, YouTube, and other search engines. About ...