Perceptive Marketer: Demonstrating Marketing & AI’s Impact
Heya, Summer’s flying at us fast and so is the digital marketing news! While we agree with the synchronicity strategy of looking at SEO and SAIO optimization as interrelated in this "keyword research meets prompt research" story, ...
Perceptive Marketer: Synthetic Competitors & Antisocial Social Media
Welcome! FAQs are all the rage… Don’t let your website FAQs become an eyebrow-crunching, cringe fest. Follow our tips instead. 🙂 (I know — we’re leaving you hanging. #sorrynotsorry) See the full article & infographic! “Your ...
Perceptive Marketer: Rollouts on Core Updates, Mini-dramas & AI Briefs
Heya, Digital marketing news never stops, so here’s your catch-up! Google’s May Core Update rolled out with significant ranking volatility. There’s no specific guidance with this one, but here’s a summary of Google’s previous advice. Pick your ...
Perceptive Marketer: Social AI Prompts, ChatGPT Ads Update Signup, & Query Visibility
Hi all – Ready yourself for Perceptive Marketer: Friday Edition. 😎 *Commence playing "Oh Yeah" by Yello.* Remember when you could look at the queries that ChatGPT used to generate its response? Well, it looks like ChatGPT ...
Google’s PPC and SEO Data Double Whammies
Google’s been changing its Google Ads Serving Policy and how the company is capturing/counting AI Overviews and AI Mode data in Google Search Console. Here’s our double take on what it all means. Let’s start with the change in ...
Perceptive Marketer: AI Max, Relevance Engineering, & SAIO Topics Tool
The time has come… … to catch up on organic search and digital marketing news! Are your SEO and/or PPC reports showing increases in Impressions but drops in Click-Through-Rate (CTR)? Welcome to the world of Google Double Serving. ...
