Perceptive Marketer: #Winning in AI Search Through Experiential Content
Y'all ready for this… week’s marketing extravaganza? *commence playing the Space Jam theme by 2 Unlimited* A spoonful of Experience helps the AI content go down. 🎶 That’s how Mary Poppins would sing it if she were ...
Google’s Linking Enhancements in AI Search Results
It appears Google is trying to drink its own E-E-A-T Kool-Aid with respect to the 5 AI search linking enhancements being rolled into AI Overviews and AI Mode: “Explore new angles.” Here Google is anticipating potential fan-out queries and is ...
Perceptive Marketer: Fake It Until You Make It? AI Search Edition
Howdy, Hold onto your hats — we’ve got some digital marketing news for ya! Can a fake brand win at AI search? Apparently, it can and did… in the first month of an experiment done by SE ...
Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving more total searches, according to Google’s Liz Reid reports in ...
The 4 Elements of AI Search Optimization: A 2026 Framework for AI Brand Visibility & Citations
It’s hard to believe it’s only been 3 years since DBE was one of the first agencies to recognize the marketing opportunities inherent in Search AI Optimization (SAIO) and publish a framework for brands to leverage them. There have ...
Perceptive Marketer: Playing the Same Games with New Names – AI, PPC, & Marketing Roundup
Hey y’all, Here’s your digital marketing roundup with a little mindfulness sprinkled on top! 49% of US AI users say they're likely/very likely to try a different brand if an AI assistant suggests an alternative. This in ...
