Perceptive Marketer: Demonstrating Marketing & AI’s Impact
Heya, Summer’s flying at us fast and so is the digital marketing news! While we agree with the synchronicity strategy of looking at SEO and SAIO optimization as interrelated in this "keyword research meets prompt research" story, ...
Perceptive Marketer: Synthetic Competitors & Antisocial Social Media
Welcome! FAQs are all the rage… Don’t let your website FAQs become an eyebrow-crunching, cringe fest. Follow our tips instead. 🙂 (I know — we’re leaving you hanging. #sorrynotsorry) See the full article & infographic! “Your ...
How to Do FAQs the RIGHT Way (Infographic)
FAQs. The acronym always had traction in the digital marketing world. Now in the age of AI, FAQs are all the rage, especially when used to gain visibility on AI platforms. FAQs on a service page. FAQs on their ...
Perceptive Marketer: Is Your Audience ACTUALLY Paying Attention? Podcast Ads, ChatGPT Ads, & More
Howdy y’all, Welcome to the digital marketing rodeo! 🤠 How are Real People Searching?🤔 YouGov’s 2026 U.S. Web Search and AI Report surveyed independent sources and users about how they are using traditional and AI search. (Repeat: ...
Surprising Search Insights from YouGov’s Consumer Research Panel
The search community generates a lot of news and information often sourced from – well – within the search community. That’s not a complaint per se because information sharing is a good thing. But it’s also nice to occasionally ...
Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC
Hiya, Last week, we ran a LinkedIn Poll. Here’s what our VP Marc Engelsman has to say on the outcome: If Google is AI-first, why is it hiding its own AI Clicks? ChatGPT gets more clicks. AI clicks aren't ...
