Perceptive Marketer: Microsoft AIO, Fragmented Search Journey, & 4Ms of Marketing Plans
Today’s the day! The sun is shining! The digital marketing news is here! Microsoft caught onto the SAIO trend and released a blog: "Optimizing Your Content for Inclusion in AI Search Answers." Their POV for (S)AIO success ...
Ch-ch-chAInges… As AI Search Rapidly Evolves in 2025
Can you believe we’ve reached the end of the 3rd Quarter 2025? January seems both long ago and yesterday at the same time, especially in the ever-changing world of SEO/SAIO. Here’s a month-by-month recap of some of the industry’s key ...
Perceptive Marketer: SEO 2026, Anti-Scraping Analysts, & A/B Testing YouTube Titles
Holla! Time to shimmy into this week’s digital marketing news! Based on a survey of 371 professionals in 52 countries, the State of SEO 2026 report covers what's working in SEO today and where the industry is ...
Perceptive Marketer: B2B Lead Qual, Meta Whistleblowing, & ChatGPT Referral Traffic
Hey y’all, I’m fresh back from the digital marketing grapevine — here’s what I got for ya! It's funny how the universe sends the same message twice — this time about B2B sales leads. The first story: ...
Perceptive Marketer: Perplexity’s Offer for Chrome, Personalized AI Results, & E-E-A-T This SEO Guide
Greetings 👋 Time for your favorite digital marketing newsletter – let’s dive in! NEWS ALERT ⚠️ Perplexity offered to buy Google’s Chrome browser for $34.5 billion. What would that mean to you, me and the rest of ...
Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
