Perceptive Marketer: The One About AI Mode and Measurement
Hey y’all! 3, 2, 1… Let’s jump into the digital marketing fun! Search Engine Roundtable’s June 2025 Google Webmaster Report recaps Google Search related news from the past month. Don't be misled by "Webmaster" as the article ...
Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
Perceptive Marketer: AI Overviews Quick Quiz, TikTok Accessibility, & Rethinking SERPs
Hiya, Making sure you know this: you’re awesome. In spite of all the obstacles, you are here and you are still kickin’. That’s something to be celebrated. Anywho, here’s the marketing news you came for…. Google is ...
Perceptive Marketer: Search Spam-Blocking, Unlockable Reels, & AI Search Traffic
Don’t ask me how I got here.... Today is National Buttermilk Biscuit Day… and Bond with Your Dog Day… and National Dance Like a Chicken Day. Needless to say, I’m honored you took time from eating biscuits and chicken ...
Perceptive Marketer: The One Where You Will Ask Yourself if Every News Story is About Google
Welcome back! I know you missed us last week * tear 🥹*. In recompense, we’ve got extra digital marketing tea for you to sip on this week! ⚖️ The DOJ ruled that Google operated an “illegal monopoly ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
