Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC
Hiya, Last week, we ran a LinkedIn Poll. Here’s what our VP Marc Engelsman has to say on the outcome: If Google is AI-first, why is it hiding its own AI Clicks? ChatGPT gets more clicks. AI clicks aren't ...
Perceptive Marketer: Good and Not-So-Good Tips for Gaining Brand Visibility
Hey y’all, It was hot and stormy out by the Jersey Shore this weekend. Let’s chill out with a cool quick quiz from our very own VP, Marc! Quick Quiz ⏲️ 1. Google made many AI-related announcements ...
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google GA4's AI Assistant default channel is visible (yay!) but there is a catch (aww)... or three (boo). Catch 1: It only captures traffic when it ...
Perceptive Marketer: LLMs Are Picky Toddlers — You Gotta Know What They Like
Did the title draw you in? I hope so, because that’s my best metaphor for this week' s batch of digital marketing news. LLMs.txt is not about getting discovered by AI. Google's John Mueller says that LLMs.txt ...
Perceptive Marketer: Losing the Brakes on the AI Industry, Zero-Click Searches, and AI Cloning
Heyo! Digital marketing news waits for no one — let’s get started! Anthropic asked the AI industry to hit the brakes – what does that mean for SEO and search marketers? This crazy hard truth was dropped ...
Perceptive Marketer: Rollouts on Core Updates, Mini-dramas & AI Briefs
Heya, Digital marketing news never stops, so here’s your catch-up! Google’s May Core Update rolled out with significant ranking volatility. There’s no specific guidance with this one, but here’s a summary of Google’s previous advice. Pick your ...
