Clickless Searches, Negative SEO & Shark Week
Hiya! Hope y’all had a nice Independence Day (and/or vacation if that’s how you chose to spend that week 🙂). Don't be misled by this recent Search Engine Land headline: Nearly 60% of Google searches end without ...
Fight AI Bias, AI Hallucinations, & Addictive Feeds Act
Greetings! I’m going to change Bananarama’s “Cruel Summer” lyrics to “It’s been a hot, hot, hot summer…” (and we’re not even that far into it)! It’s also been hot from a digital marketing perspective… check it out! ...
AI Ads, Apple Intelligence, & the AI Gold Rush
Howdy! We’ve got 2 weeks’ worth of roundup for you, so grab your favorite beverage and let’s jump in! Will AI be facing a content boom/bust situation like the gold rush? An Epoch AI study “projects that ...
AI Overviews, Perplexity Daily Digest, Cookies and Bad Ads
Heyo! DBE Perspective... 💬 Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The ...
What Google’s AI Overview Release Means for SEO and SAIO
ICYMI, Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the ...
Free SAIO Guide, AI Prompt Formula, & the TikTok Ban
Hey y’all! We want to thank you for being readers of our newsletter. 😊 We get lots of questions about Search AI Optimization (SAIO), so we created a comprehensive SAIO strategy guide that overviews how it differs from Search ...
