Ad Learning Periods, Marketing Technology, & Dad Jokes
Published On: 06/15/2022
Good Day ?
…And welcome back to your regularly scheduled What’s Hot Wednesday programming. ? Let’s see what this digital marketing report has in store this week!
We tend to think of YouTube as a mobile channel, but this chart from eMarketer shows mobile devices represent less than 50% of total time spent with YouTube! ? Notice the growth trend of Connected TV while desktop/laptop fades.
Are there “toxic” links that can get your website penalized? Should you work to disavow those that are from spammy or otherwise “bad player” sites? This article from Moz does a good job of surfacing the controversy (it’s SEO, there’s always controversy), and we tend to land with Moz on this. Here’s the chatter: Moz
Everyone learns differently…. Some absorb the theoretical, others need hands-on work to fully learn. Machine learning is similar. This article is a little older, but super helpful when navigating the learning periods for Facebook and Google ads.
There are now almost 10,000 marketing technology tools to choose from — a 24% increase from 2020. Management tools have grown the fastest (at 67%) while the Content & Experience category of tools is the most populous grouping (at 1,623 tools) as marketers look to bolster their online presence and effectiveness. See what else is new here.
Do Good Spotlight
? Maddie’s Fund ?
Have you ever looked at a furry buddy and hearts form in your eyes? ? Maddie’s Fund® is a family foundation established in 1994 that is dedicated to informing and funding animal welfare organizations in local communities. It is a hub for learning and connecting professionals and animal lovers across the U.S. with many webcasts, seminars, and even courses! See how you can help local animal-welfare organizations in your area with their “Learn & Connect” tab: https://www.maddiesfund.org/index.htm
? It’s finally here! The ability to pin posts and Reels on Instagram has officially been launched. Instagram profile customization…. Here we come!
We all need a laugh, even if it’s the “awwww nooo” kind that dad jokes get. In honor of all you wonderful fathers out there, Happy Father’s Day! These are for you.
Wishing you all an effective and efficient rest of your work week!
Until our next chat… ☕
Pssst ….. Psssssssssssstttt…. ? You should invite your friends to join this awesome newsletter.
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