Heyooo ?

? Summer is (officially) here *cheering erupts from the crowd* …and we’ve got quite a few bright articles headed your way!

  • Internet Explorer has finally retired. ?? The application had its last hurrah on June 15 after 26 years of dedicated service. Get the scoop from NPR.
  • Dive into the issues with Google Analytics 4 from a user and privacy perspective as well as compliance standpoint, to help inform your decision before switching platforms. Learn more from Piwik Pro in this Search Engine Watch article. And if you need help migrating to GA4, let us know, our analytics team has been migrating our current clients and helping new ones, too: DBE Google Analytics Migration Services
  • “What’s your least favorite part of PPC?
    Search Engine Land asked marketers this interesting question and published the results with representative quotes. Take a look-see.
  • ⏱ QUICK ⏱ Can you define the metaverse? (No, we’re not talking about Facebook Meta but the metaverse writ large). If not, you’re not alone. See how 1,000 consumers responded to this question from this McKinsey & Company article. It also debunks six myths about the metaverse including its audience make-up (by generation) and its ability to make money.

Do Good Spotlight

? Princeton-Blairstown Center ?

We learned of this organization a few years ago and have been supporting it ever since. The Princeton-Blairstown Center’s Build a Bridge to Summer Learning provides 300 students from Trenton and Newark with evidence-based summer learning to facilitate daily academic enrichment, lessening summer learning loss. It also enables the students to practice crucial SEL skills to build the self-confidence they need to make positive changes in their lives. Here’s where you can learn more about this organization: https://princetonblairstown.org/. We donated and encourage you to consider donating too.

And if you have an organization you’d like us to support in upcoming issues, don’t be shy, shout it out!

  • What is LaMDA and what does it want? ??‍♀️??‍♀️??‍♂️ Guess you’re gonna have to read this Medium article to find out…
  • Only 18% of B2B companies rate their customer experience as excellent, according to a report from Ascend2. What’s stopping them from bridging the gap from above average to excellent? Marketing Charts shares the top challenges…
  • Google is testing new snippet layouts. Get a sneak peak. ?
  • Were you ever taken off guard by a critique? Just by the nature of your life and experience, you never noticed it was something others saw in you. Brands can get the same blindness. On social media, a misperception of your audience or your brand can cause unforeseen reverberations. Sprout Social gives some tips on how to conduct a social media sentiment analysis to keep your brand on its game! ?

That’s the end of this report ?, but don’t worry. We’ll be back at the same time next week! ?

Peace out ☮


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Published On: 06/22/2022 / Categories: Perceptive Marketer / Tags: , , /

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