Hey y’all!

August may be drawing to an end soon, but we are far from stopping this digital marketing train!



  • Our friend and CEO from The Mather Group, Josh Greene, shared some facts about the State of Wikipedia 🧩🌍. See their facts below or email josh@themathergroupllc.com for more info and to be added to his email briefings:
    • “The total editing activity on Wikipedia has been high this month and last, compared to what we saw the previous quarter.”
    • “The Wikimedia Foundation announced that they’ve entered into enterprise commercial access deals with Google and The Internet Archive.”
    • “There has been an increase in activity on Conflict of Interest message boards since the start of the summer. A good indication that the community is not taking conflict of interest issues lightly.”
  • 🍎 Apple is thinking about bringing ads to pre-installed apps (like Maps and Books) on Apple devices. Interesting that this is happening so close after the iOS 14 update… coincidence? We think not!
  • And here’s an opposite approach to discussing SEO from the very same Search Engine Land ⁠— “6 fundamental truths about SEO” ⁠— to which we simply say “preach!”
  • For our e-commerce clients, check out these underused tactics to step up your SEO game.

Do Good Spotlight
🌟 Hydrocephalus Association 🌟

Affecting over 1 million Americans, Hydrocephalus is a chronic, neurological condition marked by an excess accumulation of fluid in the brain. The Hydrocephalus Association’s mission is to “find a cure for hydrocephalus and improve the lives of those impacted by the condition.” See more about what they do and plan to do: https://www.hydroassoc.org/

As always, please let us know if you’d like us to spotlight and donate to a cause that’s close to your heart. 💗

  • Think With Google closed its series on digital transformation with this article based on a survey of how next-gen leaders deal with uncertainty. Three common traits emerged:
    • break from traditional comfort zones
    • think cross-functionally
    • elevate the board’s role
      • Our take on the last trait, if you don’t have a board, is to seek out advisors who can help push you in new directions.
  • Chipotle is onto us. 👀 Their newest piece of merch has us cracking up in guilty delight.🍋

I hope you’re taking care and enjoying the last bits of summer! 🌻

Stay awesome,


Why didn’t the email subject line go to the party? 📧

It had no body to go with.

We’re smart. We’re pretty nice. AND we tell jokes!
How could you not share us with your digital marketing buddies?

Send them this link! 😁

Share with your network...

Published On: 08/24/2022 / Categories: Perceptive Marketer / Tags: , , , /

Digital marketing news with a mindful twist

Subscribe to our weekly digital newsletter, Perceptive Marketer. Get a free guide on a new website optimization strategy, Search AI Optimization (SAIO), when you sign up!

* indicates required

View our Privacy Policy here.