- The Status of SEO 🔎
- Search Engine Watch offers “An SEO strategy flywheel to win leadership buy-in and drive results.” In essence, it follows the same approach DBE uses, but it also includes discussion of “confident humility” as defined by Adam Grant. He says it’s” the sweet spot in the axes of confidence and competence.”
- One of our potential clients recently asked us how long SEO takes. Our rule-of-thumb response is 4-6 months for significant improvements, though dynamic sites (sites with lots of content changes, think news, and e-commerce) can start to see results much faster. Google the question and you’ll see the same response in the results. Dig a little further and you’ll find the results of a recent survey of 75 SEO experts in this from Morningscore.
- The full switch to GA4 is right around the bend! Dana DiTomaso breaks down the 4 simple things you need to know, including how all hits are “events” and that “engagement rate” is not the opposite of bounce rate. Definitely a good, straight-forward read.
Wishing you a happy Wednesday! If you’re in the mood for a chuckle, check out these Wednesday memes.
Farewell friends – until next time!
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