“The Most Amazing Marketing Book Ever”
I recently had a multi-enlightening experience, and of course I want to share. A friend of mine is a contributor to a book called, “The Most Amazing Marketing Book Ever” and he asked me to read it. He was kind enough to give me a signed copy (with a personal note that made me smile). Being in marketing for almost my entire career, I will admit I embarked on the reading to honor my word to him, but I wasn’t expecting what came next. Short answer: the title undersells it.
Each chapter is written by a different marketing expert. Three pages into the first chapter, I found myself grabbing a highlighter and a pen so that I could take notes in the margins. I couldn’t put it down. I read 6 more chapters that same day. Then, I ordered another copy for DBE’s marketing manager. And then I bought another copy for our head of strategy.
So what I gained from this book, besides the new ideas the content sparked, is a reminder that there are brilliant minds expressing themselves every day on all kinds of topics, and even when we think we know something, it’s worth it to consider there might be platinum in the nuances revealed by a little exploration.
Q: Is there something you are avoiding doing because you think you won’t gain anything? Maybe that’s the very thing that has something to teach you. Just sayin’.