Happy September! 🎒🏫🍃
I know you missed your fave newsletter last week. That’s okay because we’re coming back with double the stories for you to chew on. Let’s dig in!
- Google Search Generative Experience is officially rolling out links to pages within answers. We knew it was coming as we developed our new SAIO strategy. SGE is in the same place as Bing Chat in terms of link citations. Here’s an example of how SGE citations look on the SERP that includes a citation and a link to our SAIO blog.
- Speaking of generative AI, check out this post from the Marketoonist Tom Fishburne for some laughs and some insights including this quote from Hubspot CTP Dhamesh Shah:
“Netscape was to the Internet what ChatGPT is to Artificial Intelligence. The Internet existed before Netscape. But the browser helped millions of mere mortals connect the dots on what could be done, and dream of what could be.”
- The value of schema and product listings is increasingly important for driving rankings. Read to the end of this Search Engine Land article for a discussion of AI and the future of schema. Not-so-humble brag: you can see our new approach to SEO (called SAIO) is perfectly positioned for success. 😁
Do Good Spotlight
🌟 Longwood Gardens 🌟
There’s something mystical about a beautifully manicured garden. A perfect ecosystem flourishing with life. Longwood Gardens is one of those places. Based in Kennett Square, PA, Longwood Gardens brings joy and inspiration to everyone through the beauty of nature, conservation, and learning. Learn more about the property and how to support its mission: Longwood Gardens.
- Almost half of Gen Z teens can recall YouTube ad campaigns. If you’re in the market for some Gen Z thought real estate, YouTube might be the place for your ads.
- Have you ever clicked into the comments of a YouTube Short for the link to the Short’s part 2? Well, since Aug 31st, Shorts links are no longer clickable. TeamYouTube announced it as a way to combat misleading links. They’re working on something better. Hopefully, it’ll come soon!
- For all the hype about TikTok, this eMarketer chart clearly shows Insta is the preferred platform for Sponsored Content Post Types by US Creators. That said, TikTok is knock, knock, knockin’ on Insta’s door.
- Guess what! (You: What, Natalie?!) Threads expanded into a web app. Now, you can engage from the comfort of your desktop. 🖥️
Before heading off to the rest of your day, take a breath. Recognize the beauty around you. The moment is waiting for you to notice how diverse, lovely, spectacular, restorative it is and can be.
Natalie
Autumn is falling our way soon, so I’d like to welcome you to the PUNkin patch. *clears throat*
- Where do pumpkins hold meetings? “In the gourdroom.”
- What’s a pumpkin’s favorite Western? “The Gourd, The Bad, and The Ugly.”
- What is a pumpkin’s favorite sport? “Squash.”
- When asked how he was feeling, what did the pumpkin say? “I’m vine, thanks for asking.”
- These pumpkin jokes are way too gourd.
Shoutout to our fantastic Office Manager, Stacy, for finding these delightful jokes.🎃
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