Perceptive Marketer: Losing the Brakes on the AI Industry, Zero-Click Searches, and AI Cloning
Heyo! Digital marketing news waits for no one — let’s get started! Anthropic asked the AI industry to hit the brakes – what does that mean for SEO and search marketers? This crazy hard truth was dropped ...
Perceptive Marketer: Rollouts on Core Updates, Mini-dramas & AI Briefs
Heya, Digital marketing news never stops, so here’s your catch-up! Google’s May Core Update rolled out with significant ranking volatility. There’s no specific guidance with this one, but here’s a summary of Google’s previous advice. Pick your ...
Perceptive Marketer: Google’s Preferred Sources & ChatGPT’s Branded Links Expansion
Howdy, Another day, another digital marketing news flash! Google is expanding its "Preferred Sources" feature from News to AI Overviews and AI Mode responses. This expansion will allow users to see more links from Preferred Sources they ...
Perceptive Marketer: Google Updates Galore!
Oh good, you’re here! I gotta catch you up — digital marketing news is moving too quickly to fall behind! Calling my content marketers: we shouldn't be thinking only about what people are asking AI chatbots for ...
You’ve Got Answers, But What Are the Questions? AI Search Prompt Research Tactics for Smarter Content Strategy
You walk into a crowded room — a soiree of sorts. Around you, the crowd breaks into whispers. It’s people you know and people you’ve yet to meet. You may think they’re talking about your sick get-up or new ...
Perceptive Marketer: #Winning in AI Search Through Experiential Content
Y'all ready for this… week’s marketing extravaganza? *commence playing the Space Jam theme by 2 Unlimited* A spoonful of Experience helps the AI content go down. 🎶 That’s how Mary Poppins would sing it if she were ...
