Perceptive Marketer: Refreshing Evergreen Content, GEO Rush, & Tell Me Without Telling Me
Hi, *Natalie unapologetically slaps a briefcase on the table while simultaneously unclasping the locks and opening the lid with a thwack. She pulls out a stack of neatly stapled articles and slides them across the table toward you.* After ...
Perceptive Marketer: 3-Course Quiz, Content Trends, & Fan-out Queries
Hi all, To whet your Thanksgiving appetite, today’s quiz on recent Perceptive Marketer issues is provided in three courses by our very own VP of SEO/SAIO and Strategy, Marc Engelsman: Marc’s Quick Quiz ⏲️ Appetizers 🥗 1. ...
Perceptive Marketer: Schema is Morphing, Generational Market Research, & Consumer Spending Trends
Hi, I’m Natalie, and you’re watching Disney Chan... JK, it’s better than Disney (IMPO) — it’s Perceptive Marketer. *tries to trace the Perceptive Marketer logo in air*[Check the P.S. if you're confused.] "Is AI Search SEO Leaving Bigger ...
Perceptive Marketer: The Dead Internet Theory, SEO Audit Tools, & Domain Authority Differentiation
Miss me? Worry no longer — Perceptive Marketer is back with updates to keep you sharp! We don't often get opportunities to talk about SEO Technical Audits, so we're offering this: Google Warns Against Relying On SEO ...
Perceptive Marketer: How AI Platforms Search, Branded Dating Shows, & World Values Day Thoughts
Hi all - Are you ready to rumble (for this week’s digital marketing news)??? Let’s GOOOOO! Who is getting cited most in AI searches? Some expected ones include Reddit, Wikipedia, YouTube, and LinkedIn. (Find popular domains by ...
Perceptive Marketer: Microsoft AIO, Fragmented Search Journey, & 4Ms of Marketing Plans
Today’s the day! The sun is shining! The digital marketing news is here! Microsoft caught onto the SAIO trend and released a blog: "Optimizing Your Content for Inclusion in AI Search Answers." Their POV for (S)AIO success ...
