Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Perceptive Marketer: Quick Quiz, Back-To-School AI Mode, & Geothermal Love
Welcome to the next quiz edition! Have fun guessing away! 🙂 Quick Quiz ⏲️ 1. A federal judge ruled Anthropic’s use of legally purchased books to train its AI models (including Claude) was… A form of copyright ...
Perceptive Marketer: Core Update Results, Marketing Upskills, & AI Tools
So glad you’re here… We’ve got quite a bit to catch you up on! 🗞️ This just in from Google: Google's AI features (AI Mode, AI Overviews) use the same crawling system as regular Google search, so ...
Perceptive Marketer: Google Double Whammies, Indexable Insta Posts, & Shopping Ad Visibility
Hey! Ready for some digital marketing tea? Let’s look at the difficulties of tracking AI traffic and aligning conversion attribution. This SEJ article notes the zero-click nature of AI traffic can be assigned as "Direct" traffic in ...
Perceptive Marketer: CWV Infographic, AI Overview vs. Publishers, & Email Engagement
Whatcha doin’? Oh, you want to read the latest digital marketing news. Well, don’t let me stand in your way! The June 2025 Google Core Update led to traffic recoveries for some sites. Check out the chatter ...
Perceptive Marketer: AI Max, Relevance Engineering, & SAIO Topics Tool
The time has come… … to catch up on organic search and digital marketing news! Are your SEO and/or PPC reports showing increases in Impressions but drops in Click-Through-Rate (CTR)? Welcome to the world of Google Double Serving. ...
