Perceptive Marketer: Google Double Whammies, Indexable Insta Posts, & Shopping Ad Visibility
Hey! Ready for some digital marketing tea? Let’s look at the difficulties of tracking AI traffic and aligning conversion attribution. This SEJ article notes the zero-click nature of AI traffic can be assigned as "Direct" traffic in ...
Perceptive Marketer: CWV Infographic, AI Overview vs. Publishers, & Email Engagement
Whatcha doin’? Oh, you want to read the latest digital marketing news. Well, don’t let me stand in your way! The June 2025 Google Core Update led to traffic recoveries for some sites. Check out the chatter ...
Perceptive Marketer: AI Max, Relevance Engineering, & SAIO Topics Tool
The time has come… … to catch up on organic search and digital marketing news! Are your SEO and/or PPC reports showing increases in Impressions but drops in Click-Through-Rate (CTR)? Welcome to the world of Google Double Serving. ...
Perceptive Marketer: Pop Quiz, Outranking AI Overviews, & Hashtags in X
Think fast! ⚡ We've got a quick quiz to test your knowledge on SEO/SAIO made by our own Marc Engelsman. See how you did in the P.S.! Quick Quiz ⏲️ 1. In one of the stories we ...
Perceptive Marketer: AI Mode Rollout, TikTok GenAI, & WordPress Site Planning
Hi friends, Are you ready for some digital marketing? (You: YES!) Well, let’s go! Two Google AI Mode stories this week: First, the Google AI Mode roll out to all US users appears to be happening now ...
Perceptive Marketer: Index Bloat, Brand Vitals via SEO Stats, & Bantering Ads
Heyyooo! It’s an amazing day to talk about SAIO. 90% of AI search traffic comes from desktop. (Are you surprised? I am… but also not.) Why aren't more referrals coming from mobile devices? It could be the ...
