Adventures in Team Building (from a Marketer’s Perspective)
Inspired by Stacy Sarno, Office Manager Extraordinaire We’ve got a lot of expert marketers out there, and there are a handful of rockstar Office Managers (*cough cough* Stacy Sarno) in ...
Training Google’s Machine Learning Bots to “Fetch”
Google’s machine learning abilities recently made headlines when a now suspended Google Engineer claimed the AI chatbot named LaMDA was sentient. Whether you believe the sentience aspect of the claim ...
Who’s Afraid of a Google Algorithm Update?
DBE recently covered Google’s search algorithm Core Update in our June 8th What’s Hot Wednesday. We noted the update (which was global and applicable to all regions and languages) was ...
Workday Breaks: Compassion for Your Brain
Who here is a fan of Super Bowl halftime? ? Even if you aren’t a fan of the boppy pop tunes or the pause in the gameday thrill, don’t ...
“I Give Advice on Social Media, Therefore, I Am a Thought Leader” But… Are You Really?
(Begin cheesy movie trailer with intense, “Highlander-There-Can-Be-Only-One-esque” music) In a world where everyone claims to be an expert… (flies onto screen) we find ourselves drowning in an endless sea ...
Company Culture & the Roots of Team Appreciation
Truth: High-quality talent will not stay at your company if they are not treated with respect and appreciation. Generic Company Band-Aid Solution: Let’s have a happy hour. The REAL Deal: ...
Earth Day Charities
Looking to increase your positive global impact? Yeah, doesn’t that sound overwhelming? We understand. There are so many wonderful causes out there. Where do you start? One step at ...
Cookie-Tracking Research POV
Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues ...
Defining Omotenashi in Business
You know that feeling when someone leaves a supportive message in your bag for you to find during a stressful day? Or that feeling when your waiter senses that you ...
New Google Analytics 4 Announced on October 14th
Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics. No need to make a wholesale change yet. GA4 ...
Google Ads Lead Form
Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ ...
Some Take-Aways From My Time at Digital Summit Philadelphia 2019
Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get ...
