“I Give Advice on Social Media, Therefore, I Am a Thought Leader” But… Are You Really?
(Begin cheesy movie trailer with intense, “Highlander-There-Can-Be-Only-One-esque” music) In a world where everyone claims to be an expert… (flies onto screen) we find ourselves drowning in an endless sea ...
Company Culture & the Roots of Team Appreciation
Truth: High-quality talent will not stay at your company if they are not treated with respect and appreciation. Generic Company Band-Aid Solution: Let’s have a happy hour. The REAL Deal: ...
Earth Day Charities
Looking to increase your positive global impact? Yeah, doesn’t that sound overwhelming? We understand. There are so many wonderful causes out there. Where do you start? One step at ...
Cookie-Tracking Research POV
Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues ...
Defining Omotenashi in Business
You know that feeling when someone leaves a supportive message in your bag for you to find during a stressful day? Or that feeling when your waiter senses that you ...
New Google Analytics 4 Announced on October 14th
Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics. No need to make a wholesale change yet. GA4 ...
Google Ads Lead Form
Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ ...
Some Take-Aways From My Time at Digital Summit Philadelphia 2019
Posted by Marc Engelsman Part of the benefit of being a speaker at Digital Summits is I get to listen to other presentations and talk with other attendees to get ...
The Future of Google Search Looks A Lot Like Social Media
Situation Review This article from Google talks about updates being implemented by Google on its 20th anniversary. Many of these updates are leveraging the look, feel, and functionality of social ...
It’s Not Rocket Science Until It Is…
We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of ...
Lose the Media-Buy Mindset to Succeed with Paid Search
By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion ...
Facebook’s New “Explore Feed” Feature and What It Means for Business Pages
By Katie Scollay An e-Marketer article has recently reported that Facebook may be implementing a new change that will affect businesses and their organic Facebook content. In six countries, Facebook has already ...
