The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may have heard some of our industry’s Chicken Littles proclaiming how the traditional search sky is falling because a recent study showed 68% of clicks now ...
Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and AI-first announcement mean for organic search traffic? Short answer: it’s too soon to tell, especially given Google also announced a May 2026 core update of ...
Perceptive Marketer: Google Updates Galore!
Oh good, you’re here! I gotta catch you up — digital marketing news is moving too quickly to fall behind! Calling my content marketers: we shouldn't be thinking only about what people are asking AI chatbots for ...
Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving more total searches, according to Google’s Liz Reid reports in ...
Perceptive Marketer: Social SEO, Forced Indexing, & Cultural Moments
Heyo, Let’s get down to the digital marketing business. 💼 Highlighted Perspective💡 Are your social posts working *for you*? Social SEO is becoming increasingly important as AI platforms leverage social signals in citations and social algorithm resets ...
Perceptive Marketer: The Dead Internet Theory, SEO Audit Tools, & Domain Authority Differentiation
Miss me? Worry no longer — Perceptive Marketer is back with updates to keep you sharp! We don't often get opportunities to talk about SEO Technical Audits, so we're offering this: Google Warns Against Relying On SEO ...
