Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Perceptive Marketer: Google Double Whammies, Indexable Insta Posts, & Shopping Ad Visibility
Hey! Ready for some digital marketing tea? Let’s look at the difficulties of tracking AI traffic and aligning conversion attribution. This SEJ article notes the zero-click nature of AI traffic can be assigned as "Direct" traffic in ...
SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console data could tell or, rather, foretell, a story of declining ...
Ads in SGE, Social Algorithms, & Is AI Content Toxic to SEO?
Howdy, Howdy! What have been the best things about your day so far? For me, it’s birds chirping outside, watching the dogs nap next to me, and a warm cup of chai. When we get caught up in the ...
LinkedIn Verification, Disappearing Attribution Models, & What AI Can’t Do
Hey y’all! I have a thought for you. Do you remember the last time you had fun while learning something? You probably had a feeling of awe or appreciation. What if we approached our daily routine with more of ...
Creative AI, UApocalypse, & Climbing for All!
What’s up? 👋 I don’t know about you, but June flew faster than a peregrine diving down a cliff (~240mph). Just sending a gentle reminder to stay present and aware. There’s only one of every moment. Interpret that as ...
