Perceptive Marketer: B2B Lead Qual, Meta Whistleblowing, & ChatGPT Referral Traffic
Hey y’all, I’m fresh back from the digital marketing grapevine — here’s what I got for ya! It's funny how the universe sends the same message twice — this time about B2B sales leads. The first story: ...
Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Perceptive Marketer: Search Spam-Blocking, Unlockable Reels, & AI Search Traffic
Don’t ask me how I got here.... Today is National Buttermilk Biscuit Day… and Bond with Your Dog Day… and National Dance Like a Chicken Day. Needless to say, I’m honored you took time from eating biscuits and chicken ...
SearchGPT is HERE, Killer YouTube Thumbnails, & Somewhere Beyond the Funnel…
What’s that? You’re ready for this week’s marketing news? We gotchu.😎 Google crawl budget best practices have been updated. What’s new? Google wants the same links on mobile and desktop versions of your site. It’s all playing into ...
Buying Links, Busywork, & Friend Map
Howdy! We’re happy to see the sun after a week of rain on the East Coast. Luckily, our newsletter is weather resistant – you can read us anytime, rain or shine. 😄 It's hard to believe that ...