Perceptive Marketer: The Dead Internet Theory, SEO Audit Tools, & Domain Authority Differentiation
Miss me? Worry no longer — Perceptive Marketer is back with updates to keep you sharp! We don't often get opportunities to talk about SEO Technical Audits, so we're offering this: Google Warns Against Relying On SEO ...
Perceptive Marketer: Microsoft AIO, Fragmented Search Journey, & 4Ms of Marketing Plans
Today’s the day! The sun is shining! The digital marketing news is here! Microsoft caught onto the SAIO trend and released a blog: "Optimizing Your Content for Inclusion in AI Search Answers." Their POV for (S)AIO success ...
Perceptive Marketer: Jeopardy, Influencer Vetting, & Your Brand Meaning
Hiya! Thanks for stopping by. Test your knowledge and gain insight on the digital marketing industry’s hullabaloo. Perceptive Marketer Jeopardy ⏲️ We give you the category and clue/answer — you choose the question!1. Category: SAIO for 100 pointsClue: ...
Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Low-Quality Content, LinkedIn Video Tips, Are We Judging Bing Too Harshly?
Howdy, Welcome to the digital marketing rodeo where we lasso up only the best news for ya! While we will never know all the criteria and weightings for Google’s ranking algorithm, we continue to be grateful for ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
